Close
Close

Using Titles Effectively on Blogs

My Mum drilled into me at a young age that first impressions are important.

Outside of the design of your blog (that’s a whole other post) perhaps the best way of creating that impression is though your post’s title.

Titles are so important on many fronts – including:

  • Grabbing Attention in Search Engines – Head over to Google and type in virtually any word you can think of and you’ll often find millions of results. The interesting thing is that for most search results in Google (and other SE’s) there is very little for readers to go by in deciding which result to click on. There is a title, a short excerpt and a URL. The most highlighted of these is the title and I believe it is key in getting SE referral clicks.

Picture 2-1

  • Getting RSS Readers Attention – in a very similar way titles have the ability to grab the attention of those following your blog via RSS in news aggregators. Even if your feeds are full post feeds rather than excerpts it’s likely that most news aggregator readers scan the titles of posts for things that interest them rather than reading full text. The same principle is true in other indexes and directories like Technorati, del.icio.us, digg etc

Picture 1-4

  • Loyal Readers – Good titles also impact the way your loyal readers interact with your blog. As I’ve already mentioned – web users scan pages and one of the best ways to make them pause as they roll their eyes down your site is to capture their attention with a good title that intrigues them enough to slow down their frantic web surfing and actually read some of the content that you’ve pour time and energy into.

Picture 3-5

  • Search Engine Optimization – While there are many factors that contribute to how search engines ranks a page of your blog, one of the most powerful onsite factors are the words that you use in the title of that page. This means making sure that the titles of your posts end up being in the <title tags> of your page (something I’ve blogged about previously here). Also important for SEO with respect to titles, in the opinion of many, is that your post titles form the basis of your URL structure and that your titles are live links.

Using Titles Successfully

There are many strategies that successful bloggers use to draw attention to their posts with titles. There is no real right or wrong and as with many aspects of blogging what is a ‘good title’ is a little subjective. Having said this – you might want to consider these six factors in writing titles for your blog posts:

  1. Keep it Simple – Most research I’ve seen into titles seems to argue that the most effective titles are short, simple and easy to understand. While breaking these rules can help grab attention (see below) they can also confuse, frustrate and put a glazed look in the eyes of potential readers. Shorter titles are also good for Search Engines – keep it under 40 or so characters and you’ll ensure the whole title appears in search results.
  2. Grab Attention - Good titles set your posts apart from the clutter around them and then draw readers into your post. Grabbing attention might happen using tactics of ‘shock’, ‘big claims’, ‘controversy’ or even ‘confusion’. While these tactics do work at getting people in – it should also be said that they can do more damage than good if the rest of your post doesn’t live up to the promises your title makes. By all means try to grab attention – just just ‘trick’ your readers into thinking you’ll provide them with something you can’t give them.
  3. Meet a Need – An effective title draws people into reading more because they feel you’ve got something to say that they NEED to hear. Indexes like del.icio.us illustrate just how effective this is. Quite often the articles that get to the top of the list are ‘how to…’ or ‘tutorial’ type articles that show readers that they will learn how to solve a problem or need that they might have.
  4. Describe – Some readers will be drawn into a post by a cryptic title that doesn’t tell them much about what they’ll be reading – but the majority of readers need to know something about what they’ll find if they read further. Titles should describe (in a word or few) what readers will get in the main post.
  5. Use Key Words – As I mentioned above – titles are a powerful part of SEO. If you want to maximize their power you need to consider using the keywords that you want your post to be found with in your title in some way. This of course is challenging when you are attempting to ‘keep it simple’ and to also ‘grab attention and intrigue’ – but it can be done. Words at the start of titles are thought to be more powerful than words at the end when it comes to SEO.
  6. One last tip on titles – Take your time with your titles. Many bloggers pour a lot of effort into writing engaging and interesting posts – but then just slap any old title onto it without realizing that in doing so they might be ensuring that their post is never read.

Treat your title as an mini advertisement for your work. Take at least a few minutes before hitting publish to not only make sure your post is in order – but that your title is going to do everything it can to maximize the chances that people will engage with what you have to say.

About Darren Rowse

Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.

Problogger.net runs on the Genesis Framework

Genesis Framework

The Genesis Framework empowers you to quickly and easily build incredible websites with WordPress. Genesis provides the secure and search-engine-optimized foundation that takes WordPress to places you never thought it could go.

Check out the incredible features and the selection of designs. It's that simple - start using Genesis now!

Comments

  1. Using “top” lists with numbers is good, too, like: “Top 6 Tips for Effective Headlines”.

  2. Glen Johnson says:

    great tips I have always been a fan of lists in my blogs.

  3. Darren:
    I looked for way to email you directly but could not find any, so I am posting this comment publicly.

    Can you compile all the information on your site into an e-Book? I will like to buy one. Make sure it is very well organized and categorized and that the price is under $30.00 and you can count me as a customer.

    You do not have to write the eBook yourself. Ideally, the project should last 2 weeks or less and any good writer can compile it for you.

    There is a lot of information on your site and it will be of a great service, if it can easily be printed or read in the comfort of a couch.

  4. Modifying your template (if necessary) such that the post title appears ahead of the name of your site is also helpful, especially when it comes to searc h result scannability.

  5. Peter Cooper says:

    Kingsley: It’s not quite the same but Darren does have a course available at http://www.sixfigureblogging.com/ , but yeah, an e-book would probably sell quite well! Could even sell it via Clickbank and let some of us promote it :)

  6. Peter:
    That is exactly what I am thinking. There is a lot of very useful information on this blog. I just came back from Borders and I searched for books on Blogging. There was really nothing apart from Robert Scoble’s book. I think that Darren’s topics caters more to the personal blogger and it would do me and others some good to have an low priced eBook from Darren titled: How To Blog …

  7. Wil says:

    Lots of good advice here about the importance of titles. I don’t know how other people do it, but I usually come up with the title after I’ve finished writing the post. I read the entire entry and try to come up with a title that works best. Sometimes I also do a few searches (Google, Yahoo, Technorati, Icerocket, etc.) on the keywords to see what titles other bloggers have used. That can sometimes help me come up with something that will hopefully stand out.

  8. Hey Darren, great advice, I’ve gone ahead and made changes to how I do titles on my blog.

    However, one thing I’ve noticed is that you don’t use Technorati Tags. Do you think they’re particularly useful at driving traffic and SEO? or not at all?

    Thanks.

  9. Darren Rowse says:

    i don’t use their tags because they don’t index problogger. no point in using them.

  10. Yup, catchy title optimized for SEO is what I use :)

  11. Thanks Darren! As always a useful set of tips in a concise package. I can use this starting now in my Steamboat Srpings Blog.

  12. It wouldn’t hurt if I could spell steamboat springs. I guess I should limit my work tonight to reading and not writing or arithmetic ;)

  13. binoculars says:

    I agree with your Tip#5 on Use Keywords.

    I see most people make a lot of mistakes when they want to promote their website. But searching the right keyword really a hard thing to do though.

  14. Enrique says:

    I like this website and have started my own blog recently at http://chronicpainrelief.blogspot.com/. I am reading the beginners series. I am learning a lot from your blog in general. Thanks.

  15. butlimous says:

    Thank you for your RICH entry!! I think titles play the most important role in attracting readers!

  16. Always answer the question “What’s in it for me” for the reader – why should the reader invest the next 5-10 minutes reading your post. This strategy has worked well for me.

  17. I really liked your post and found the tips very useful and simple to follow. Some of these tips not only apply to blogging but in article marketing too so I can use them at such writing too.

    Work At Home Ideas and Opportunities

  18. Maher Saleh says:

    Thanks for the tips man maybe it will surely help me at my blogging mission at the age of 12 years old.

  19. Jose says:

    I agree, the title is what catches the readers attention. But you can’t forget to include keywords, because that will lower your rank.

  20. aruba says:

    i am actually having a hard time sometimes when thinking of a good title for my posts..but your tips are great. i would just like to ask, do you know what should i type in to search engine so that my website will be notice or my page rank will increase?.. and they say that SE will reply back to you.. i was able to read it in a blog before but too bad i was not able to save it.. uhhh.. i can’t remember it as well.. :( if you have an idea please email me. thanks

  21. gel says:

    hi Darren, just thought this might help a little: Blog Title Tips: 9 (or more) Common Words that May Add More Interest to Your Blog Titles (http://negosyo360.blogspot.com/2008/12/blog-title-tips-9-or-more-words-that.html)

    i’m not sure if you have written about this already, say good morning to Australia for me, we’re almost neighbors :-)

  22. Hinh anh dep says:

    Great tips, especially tip No2. Thank Darren!!!

  23. Liza says:

    Tlitles are very important if you want to increase your adsense earnings.Mostly simple amd short titles work best for adsnnse publishers.

Trackbacks

  1. [...] Using Titles Effectively on Blogs [...]

  2. [...] Using Titles Effectively on Blogs [...]

  3. [...] If you are just beginning to blog, you are not left out of the problogger agenda.  There is a complete section just for you.  Step by step (loving that structure) advice for starting your blog and achieving readers, and income for it.  It is not soft advice either.  Read articles like “Blog Tools“, “Blog Design for Beginners“, “Using Titles Effectively on Blogs” and one I could of really used when I was first starting, “10 Techniques for Finding Blog Readers ” [...]

  4. [...] Blog Titles are Ads (Emphasises trust and reputation as factors in headline writing – Performancing)Magnetic Headlines (A Series from Copy Blogger)Writing Headlines That Get Results (Copy Blogger)Using Titles Effectively on Blogs (Pro Blogger)Titles are Everything (Pro Blogger) [...]

  5. [...] Using Titles Effectively on Blogs [...]