Jensense reports that MSN’s contextual Advertising program will be called ContentAds. She also says that the beta launch of the program is likely to be in 2006 (although I wouldn’t expect that it’ll be live for everyone until at least next year).
ContentAds is the Name for MSN Contextual Ad Program
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My name is Darren Rowse and I’m a full time Blogger making a living from blogs like 
[...] There are many more options available for me to better monetize my blogs and websites, but I know I am copping out and not spending the time to really learn and improve my efforts. For instance, I am a fan and read Darren all the time, and if I spent a day in this category I probably would be much better off. [...]