Gizmodo Starts Using Amazon Affiliate Program

Gizmodo-Amazon-2

Perhaps I’m a little slow on the update here and they’ve been doing it a while but today I noticed for the first time that Gizmodo have started linking to products in Amazon with their affiliate ID (see screen cap left) – obviously trying out the Amazon Associates Program.

I’d actually wondered why they hadn’t done this previously as it seems such a logical move to make. They are constantly featuring gadgets that are in the Amazon range so it makes sense to add this income stream to their numerous advertising options.

My own experience with affiliate links like these is that they are nowhere near as lucrative as contextual advertising in terms of conversion but when you have a critical mass of visitors to your blog the income derived does add up. The key is to make the links as relevant to the content as possible – ie this is what Gizmodo is doing in only linking to products in Amazon that match with the actual product that they are writing about.

This method does take a little extra work to set up (ie finding the product and adding the link) but it’s been worth the investment of time for me over the last year or so.

What’s a Blog Post Worth?

Wired News has a mini interview with Harold Davis from Googleplex (which doesn’t seem to have any content on it today for some reason) which has some good basic information on making a living from blogging.

Interestingly he puts a dollar value on a per page basis(over a year) to blogging:

‘As for money, people who are really in the business of making a living off content pages say they average about $10 a page per year. That would be a pretty good average. Usually, it’s not enough to make a living on, but it’s a good supplement.’

I’d actually not considered measuring income in terms of a per page basis. I’m not sure it’s a terribly good measure because it would vary so much depending upon the level of traffic that you get to your page per year and the topic of the page (and the resulting click value in AdSense) but it’s an interesting one to calculate.

Here at ProBlogger I’d say that my figures are well and truly under the $10 per year per post figure (they are probably a third of it) but on some of my other blogs they are much higher. In fact overall my blogs I’d say it’d be a conservative estimate.

Test 3Bubbles on their Blog

The 3bubbles real time chat/comments for blogs that I mentioned a few days ago are up and running for us to play with on the 3bubbles blog (why they launched with a templated design is anybodies guess). Just go to the little Live Chat link at the end of posts to test it. Let me know what you think in comments below.

found via Techcrunch (who has linked to it and has thereby ensured there are plenty of people testing it on their most recent post as I write this).

Jason Calacanis Gives Advice

John Evans over at Syntagma has just posted a short Interview with Jason Calacanis of Weblogs Inc (well done John – Jason is a hard man to tie down for an interview of any length – I gave up a year ago :-) ).

John asked Jason ‘what’s the single most effective monetization step for a blog network?’ Jason answers:

‘Create world-class content every day for a year. Folks get one to three months into blogging and they’re like “I don’t have an audience.” Uhhh…. well, it’s only been three months.

If you’re going to make it in blogging today you have really be willing to invest a decent amount of time (or money).’

Read the full interview here.

Blogs to Riches – New York Magazine

The New York Magazine has posted a pretty long article titled Blogs to Riches – The Haves and Have-Nots of the Blogging Boom.

The title is pretty descriptive of what the article sets out to do.

I found the section on Peter Rojas of Engadget mildly interesting as a story of a blogger who has ridden the wave pretty well and who says that he ‘doesn’t need to work anymore’ as a result. Of course he is – working 80 hours weeks illustrating one of my mantras – ‘ProBlogging is a lot of hard work’.

They take a look at different models/approaches to blogging for an income:

  • The Accidental Tourist – ‘A lone writer who starts a blog as a mere hobby but then wakes up one day to realize his audience is now as big as a small city newspaper.’ (example – Boing Boing)
  • The Record Label Approach – ‘Crank out dozens and dozens of sites and hope that one or two will become hits.’ (example – WIN)
  • Boutique Approach – ‘a publisher who crafts individual blogs the way Condé Nast crafts magazines—each one carefully aimed at some ineffable, deluxe readership.’ (example – Gawker)

The article is rounded out with a look at the concept of the ‘A-list’ and the way blogs quickly come and go from it….. yadayadayada…

I got bored with the article by this point :-)

Overall it’s an article that I’m sure will get some people talking and a lot of incoming links – but I didn’t find much in it that we’ve not already talked to death already.

found via Steve Rubel

23 Questions for Prospective Bloggers – Is a Blog Right for You?


Before launching further into the Blogging for Beginners series I would like to take a step back from some of the practicalities of setting up a new blog and ask potential bloggers a question…

Is a Blog the Right type of Web Site for you?

While I’m a big fan of blogging as a way to get content online – I’ve seen it built up by some bloggers over the years as being the ultimate way of having a web presence.

In my opinion this is just not true.

While Blogs are great (in my experience) they are not the ultimate type of website. They do not have all of the answers and they do not suit every application or situation.

It may be that after analysing your needs, personality, hopes, experiences and style that you find blogging does fit well for your purposes – but it may also be other web applications fit better with where you’re at. Don’t just rush into blogging and expect the world.

There are probably other people who are much better at selling you some of the other types of web applications out there (look into wikis, static websites, forums etc) so I’ll leave you to do your own research – but here is a list of 23 questions (written in no particular order except that it is the order they came out of my head in) that you might want to ponder before leaping into blogging. I’ve put a few brief comments next to each to get you going.

Please note that these questions are in essence a list of qualities of successful bloggers that I’ve come across over the last few years. If you don’t have some of these qualities it’s not the end of your blogging dreams. The list is idealistic and the questions are there to help potential bloggers enter into blogging with open eyes and making good decisions about whether a blog is right for them. It also might help potential bloggers to think about what type of blog they might start and what type of skills they might need to develop:

Without further ado – here’s my 23 questions: [Read more...]

Political Blogs and AdSense

Tom Watson has an interesting post titled Blogging Snow Job where he talks of his decision to pull out of AdSense and BlogAds – stating that ‘advertising does not work for the average blogger, even the above-average blogger.’

It’s an interesting post and one worth reading.

I don’t know Tom Watson or his blog, I don’t know what kind of traffic he gets (he gets a lot of comments so there must be some level of traffic) and can’t comment upon his ad positioning/design (as he’s taken it off) – but I would respond to his post briefly by remarking that in my experience political and general topic blogs (which I’m suspecting Tom’s blog is looking at his front page) do not traditionally do well out of AdSense. The reasons for this are numerous and include

Advertisers are not willing to pay big dollars for Political Ads on AdSense

AdSense struggles to provide relevant ads for political topics as it doesn’t know which side of politics you’re writing

I’ve found from personal experience that this is similar for blogs about spirituality and faith and other less tangible topics. Once again AdSense struggles with relevancy which will always lead to a low click through rate and quite a bit of frustration for bloggers both as a result of the low income but also the ads which at times can be completely opposite in topic to their content.

AdSense tends to work at it’s best when a blogger targets a narrower niche topic, especially when that topic has some sort of product or service associated with it.

What is a Blog?

So what is a Blog anyway?

It’s a good question to ask at the beginning of a Blogging for Beginners Series as it is a question I am asked every week.

There are a number of ways I could answer this question ranging from the broad to the highly technical.

Here are a few definitions from other much wiser people on the ‘what is a blog?’ question to get us started (and once you’ve seen what they have to say on the topic I’ll share my own thoughts):

‘A weblog is a hierarchy of text, images, media objects and data, arranged chronologically, that can be viewed in an HTML browser.’ Source

‘A frequent, chronological publication of personal thoughts and Web links.’ Source

‘From “Web log.” A blog is basically a journal that is available on the web. The activity of updating a blog is “blogging” and someone who keeps a blog is a “blogger.”‘ Source

‘A weblog is kind of a continual tour, with a human guide who you get to know. There are many guides to choose from, each develops an audience, and there’s also comraderie and politics between the people who run weblogs, they point to each other, in all kinds of structures, graphs, loops, etc.’ Source

‘A blog is basically a journal that is available on the web. The activity of updating a blog is “blogging” and someone who keeps a blog is a “blogger.” Blogs are typically updated daily using software that allows people with little or no technical background to update and maintain the blog. Postings on a blog are almost always arranged in cronological order with the most recent additions featured most prominantly.’ Source

‘A blog is a website in which items are posted on a regular basis and displayed in reverse chronological order. The term blog is a shortened form of weblog or web log. Authoring a blog, maintaining a blog or adding an article to an existing blog is called “blogging”. Individual articles on a blog are called “blog posts,” “posts” or “entries”. A person who posts these entries is called a “blogger”. A blog comprises text, hypertext, images, and links (to other web pages and to video, audio and other files). Blogs use a conversational style of documentation. Often blogs focus on a particular “area of interest”, such as Washington, D.C.’s political goings-on. Some blogs discuss personal experiences.’ Source.

Read more of this post – where I personally answer the question of ‘what is a blog?’

How to Blog: Blogging Tips for Beginners

Blog Tips for BeginnersWelcome to my How to Blog – Blogging Tips for Beginners Guide.

On the page below you’ll find links to a series of how to blog tips that I’ve written with blogging for beginners (and ‘Pre’ Bloggers) in mind. It unpacks the basics of blogging and a lot of the decisions and strategies that you’ll want to consider when setting up and starting a blog.

How to Blog – My Ultimate Guide to Blogging for Beginners

Since developing this series I’ve produced a book specifically for beginner bloggers. You can learn more about it on our ProBlogger the Book page. The book is filled with up to date blogging tips for beginners – you can get it on Amazon here.

3 More Excellent Resources on How to Start Blogging for Beginners

Also – if you are looking for some more personalized help in starting and running a blog I highly recommend that you check out these resources by a blogger that I respect – Yaro Starak:

Lastly- if you enjoy these posts and want to keep in touch with ProBlogger – subscribe via our RSS feed.

Blogging Tips for Beginners

Introductory Posts

Blog Design Tips

Tips for Writing Content for Blogs

Tips on Making Money from Blogs

Blog Networks

Other Beginner Blogging Tips

Want more Blogging Tips for Beginners?

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1. Subscribe to ProBlogger – This blog is updated daily with news and tips relevant to bloggers wanting to improve their blogs. You can subscribe via our RSS feed or via email by adding your email address to the field below:

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2. Check out the archives of ProBlogger – Over the last few years I’ve published over 3000 posts and blogging tips to ProBlogger. The links above just scratch the surface. One way to get into our archives is through our Archives Page which highlights the different categories of the blog and suggests some of the more popular posts from DEHE. Alternatively use the search feature at the top of the blog to hunt down the topics you want to know more about.

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