Over the last few days I’ve been playing around with the AdRotator – Ad Rotating Plugin for WordPress here at ProBlogger. The ads you see in the banner position are now rotating through three different options so that every third page view gets a different ad.
The plugin allows you to rotate AdSense ads also.
The beauty of rotating ads is that on sites with either high page views per visit and/or high numbers of repeat/loyal readers you are going at least part of the way to combat ad blindness by creating a more dynamic and ever changing appearance to your blog.
AdRotator lets you rotate as many different ad though your ad position as you like and you can use it on multiple positions on your blog.
I’m yet to have any problems with it. Installation was simple (once I found where to download it – ie its on page 2 of the plugin page and not the front page) which is saying something for me, one of the more technically challenged bloggers going around.
Installation involves simply uploading the plugin via FTP into your wp-content/plugins directory and then uploading a .txt file per ad position you want to run. Full details are pretty well explained (with an example of the files you need to upload) in the User Manual page.
I’m certain that there are other Ad Rotating scripts that you can use but in terms of simplicity and reliability I’m finding AdRotator to be a worthwhile option for WordPress users.