I’m thinking of starting my own contextual advertising company. It seems to be the thing to do with YPN getting into it last year, MSN on the way, Amazon rumored to be getting into it and today talk of yet another competitor to AdSense – ‘Turn’.
The word is that Turn (presumably to be located at Turn.com) plans to go head to head with AdSense. It’s being headed up by Jim Barnett former Altavista CEO and has reportedly got $10,000,000 in VC backing.
Definately a story to keep an eye on.
PS: Turn.com is registered to Turn Inc. until 2 August 2012 – looks like a long term project.