If you’re the type of blogger who needs (or likes) a bit of structure and planning in your blogging activities you might like to check out the Editorial Calendar that Andy has put together to help you map a rhythm for your blog.
I will say that this sort of strategy is not for everyone but I do know of a number of bloggers who swear by using this type of tool to keep their blog’s frequently updated with a variety of interesting posts.
Andy was inspired to come up with this calendar by his recent interview with Yvonne from Lipsticking. He describes her suggestion as follows:
“In that call, she suggests bloggers use an editorial calendar to keep their blogging on track throughout the week: pick a topic to cover for each day of the week and stick to it. That way, there’s no friction in figuring out what to post for a given day. You can choose certain topics for each day of the week, a certain category to post in, a certain type of post format (interivew, top 10 list, etc). The important part is that you are removing another brick of potential writer’s block.”
While I don’t find a rigid schedule helpful on any of my blogs I’ve recommended it for a number of bloggers who have suffered from bloggers block. It’s especially good for new bloggers who are not yet in the rhythm of posting regularly and who need a little motivation and inspiration each day to get things going.
The other side benefit that Yvonne spoke about in her recent interview with Andy was that she found that some of her readers loved her weekly cycle and would come to the blog each day knowing what they’d find and enjoying the regular features.
Once again – it’s not for everyone but worth playing with if you struggle with a more random approach.