Comments on: Switching Back to Adsense from YPN

By: Jose

Jose — Sat, 08 Dec 2007 19:14:18 +0000

I have heard that Google Adsense gives much better results than YPN.

By: Internet Vibes » Blog Archive » AdSense Alternatives

Internet Vibes » Blog Archive » AdSense Alternatives — Mon, 09 Oct 2006 08:39:34 +0000

[...] 4. YPN – Yahoo’s contextual advertising system is still in beta (it has been a longer process than many expected) and is yet to fully compete with AdSense. I’ve given it a go (via b5’s account) and wasn’t too impressed with how it converted here at ProBlogger but do know of some bloggers who continue to find that it does well for them. I think it’s a blog by blog proposition but is definitely an ad network to consider if you can get into the beta test. [...]

By: Search Engine Journal » Taking the Yahoo Publisher Network Plunge

Search Engine Journal » Taking the Yahoo Publisher Network Plunge — Tue, 01 Aug 2006 01:14:03 +0000

[...] Others have made the switch in the past and run studies on comparisons between the two services. Darren Rowse of Problogger.net fame comes to mind. Darren’s sticking points go beyond click thru percentages and eCPM, as he found that advertisers were actually buying ads on his site through Google AdSense – a service YPN has not yet launched. There is also the International appeal of AdSense, while YPN is still gearing up for its advertising launches in Japan and the UK. [...]

By: I smell money here, or how to make money :) » Advertising Alternatives for Adsense

Thu, 16 Feb 2006 11:12:12 +0000

[...] YPN – Yahoo Publisher Network is Yahoo’s alternative to AdSense. I have seen mixed reviews on payout. Darren at problogger.net switched back to AdSense on his blog but kept it on other sites. This tells me it seems to be site specific, try it out and leave your feedback. [...]

By: Private Home Tuition Malaysia

Private Home Tuition Malaysia — Tue, 14 Feb 2006 06:29:39 +0000

I also had better results with Adsense than YPN on one of my international websites.

By: Can You Become Good at Everything? - Erik Vossman tries to find the answer »Blog Archive » Advertising Alternatives for Blogs and Niche Sites

Thu, 02 Feb 2006 09:11:10 +0000

By: Power Play

Power Play — Sun, 29 Jan 2006 01:19:39 +0000

Speaking of Ad Blindness, I’ve got a great article reading this on my blog.
These stats should interest many using internet advertising either as a publisher or as an advertiser:
http://powerplayers.blogspot.com

By: pcunix

pcunix — Mon, 23 Jan 2006 21:17:25 +0000

I’ve cut way back on YPN. I still run them a small percentage of the time, but the performance was very disappointing compared to Adsense. Now I run them only to help combat ad blindness and probably won’t even hit the $100.00 minimum.

I’m disappointed because Adsense needs some strong competition. They really don’t give us the resources we should have to improve our stats and are very slow to react to needed change. Only real competition is going to affect that.

By: mark

mark — Mon, 23 Jan 2006 06:04:39 +0000

I didn’t get a chance to test YPN as I’m Canadian.. I did get invited to however, so that sucks :(

By: Hock

Hock — Mon, 23 Jan 2006 01:55:05 +0000

I’m currently running a survey of YPN users to find out more about others’ experiences with the program. If you’d like to participate in the survey, please go to http://www.surveymonkey.com/s.asp?u=77530746166 – it’s a simple 5 question survey. Results will be posted as soon as I get a few more responses. The early data show that many people are doing very well with YPN.

By: Lea

Lea — Mon, 23 Jan 2006 00:15:09 +0000

Darren, did you consider a proper split test? ie. running the ads through the same period.
Its hard to compare when you don’t know if Adsense CTR might have fallen at the same time :(

By: blogHelper » YPN And Adsense: Wishful Thinking?

blogHelper » YPN And Adsense: Wishful Thinking? — Sun, 22 Jan 2006 23:41:16 +0000

[...] Over at ProBlogger, Darren announces his switch back to Adsense adverts after a trial with Yahoo! Publisher Network (YPN) ads. While the post includes many interesting points that could be relevant to this blog as well, I find myself resonating to his last paragraph: Hopefully the YPN beta test will be widened in the coming months to include non US based bloggers also (I was lucky to have a way around this with b5 but know of many bloggers who are chafing at the bit to get in on it to see how it goes for them. [...]

By: Nischal

Nischal — Sun, 22 Jan 2006 23:28:10 +0000

Bidvertiser–I like it in some ways.

-If you decide to change the format on the ad then you can simply do that from their website without having to do it in your site.
By changing on their website will automatcially update the format on your site.

-the other interesting thing is that you can preview the ads while you are changing –right next to you without having to open a new window.

-It can get lil tricky about managing the campaigns as long as you name your campaign correctly and meaningful. Neverthless, I found somewhat easy to manage..

Lets see how it goes…may be there are some disadvantages also…Will see for that as well as time goes on.

By: wb42

wb42 — Sun, 22 Jan 2006 23:22:00 +0000

re: bidvertiser. I’m experimenting with that and crispads. bidvertiser may have potential. It’s taking a while to figure out the best way to implement it and I’m having trouble getting a wide variety of ads. But, I’ll try anything after the way Chitika dumped me on false pretenses! I’m also running adsense and just have a devil of a time getting ANY clicks, even though they seem to be matching up pretty well with the content.

By: Nischal

Nischal — Sun, 22 Jan 2006 23:08:00 +0000

Dennis Bullock..
I might wanna play around with colors. I know you have put an effort.
And the other thing is to try out some different formats and at different spots. Its good that you are matching your ads with the background.

But again try some different formats and at different spots.

Also put on your main page as well.

Hope that helps a little.
Thanks,
Nischal.

By: Dennis Bullock

Dennis Bullock — Sun, 22 Jan 2006 23:01:06 +0000

I use adsense on my site above my comments section and have made about $4 over two months. Mide you it is not any work on my part but I dont consider that too much. I signed up for Yahoo but have not been accepted yet so I dont have a view on it yet. My struggle is:

1. Pulling in readers.
2. I want to make sure the ads are not “in your face” but still attractive.

Any suggestions please visit my site and let me know what you think I should do to optimize them. Thanks….

By: Nischal

Nischal — Sun, 22 Jan 2006 22:50:39 +0000

Has anyone had success with other programs such as Bidvertiser?

By: Ken

Ken — Sun, 22 Jan 2006 22:28:50 +0000

I’ve tried both Adsense and YPN on my site. I had to pull YPN after less than 2 weeks because it wasn’t even close. There were very few relevant YPN ads and the ctr was very poor. Adsense had plenty of relevant ads and a decent ctr. I guess that’s why Google made advertisers run their ads on both their search and content network initially. Even now, both search and content are enabled by default. Advertisers have to uncheck the content network box or click on the box to bid separately for content ads. I’m not positive about this, but I don’t think Yahoo ever required advertisers to run their ads on both search and content. As a result (and because they were late to the game), YPN does not have a lot of relevant ads for the market my site targets.

By: Darren

Darren — Sun, 22 Jan 2006 22:12:47 +0000

Steve – a number of reasons. Partly because a couple of advertisers told me, partly because all of a sudden I started seeing a few very cleverly worded ads here that seemed to pick up on the vibe of ProBlogger and partly because I started seeing some image based ads that seemed to only be appearing on my own site (of course this last one might not be targetted – but my impression was that they were).

By: Steve

Steve — Sun, 22 Jan 2006 22:10:34 +0000

Hey Darren

Just as an aside – how could you tell that advertisers were targetting your site specifically via adsense? Something in the copy of the ads themselves?