Share or Save arrow21 Responses
  1. Tinus
    1/17/2006 - 8:39 am

    Hey Darren,

    Problogger takes longer and longer to load. All those external Javascripts are killing your site, to the point where it bugs me.

  2. Power Play
    1/17/2006 - 8:58 am

    So are we assuming that this blog will have entirely new writers?
    I’m not sure how the traffic will stick around for a whole new approach and attitude.
    Help me out if I’m missing something…

  3. Robb D
    1/17/2006 - 9:05 am

    I was kind of shocked that a blog with that kind of traffic earned so litte. Now I can see why. Blogs about blogging are notorius for not being high earners. Darren, I believe that you have stated that about ProBlogger several dozen times. :)

  4. Michael Moncur
    1/17/2006 - 9:09 am

    The new writers and owner will certainly have a head start since it already has lots of links, lots of regular readers, and ranks in technorati and elsewhere, but they’ve got their work cut out for them – what reputation the site has could disappear quickly with the wrong writer.

    Seems a bit overpriced to me – I wouldn’t pay more than 24x monthly revenue for a site like that, and I’d be a bit worried at that because the site will be losing the writer that made it what it is – but clearly some people have good ideas for it.

  5. Paul Short
    1/17/2006 - 9:12 am

    Power Play, usually what happens around high profile sales like this, is that there’s a spike of traffic around the time the announcement is made, and a few weeks later it dies down. If the new owners already have readership from other sites they’ll migrate over to replace lost readers so it balances out.

    It’s also a good idea to wait past this volatile point and keep the original writer on for a few weeks, then transition to new writers after the hubub dies down.

    This is a very smart process they’re going through. Jeremy and Duncan are certainly showing what they’re made of here.

  6. Paul Short
    1/17/2006 - 9:21 am

    Michael, I don’t think it’s overpriced at all. The investment is being made in the brand and reputation of the site. It’s the perfect site to pick up if you want to position yourself in front of major portion of the blogging community and the increasing number of eyeballs watching it.

    Not to mention that Duncan has been pumping out content for 3 years. That in itself has to be worth something. There’s no way anyone could step in, start a new blog like the herald and get it to where BH is at now for less than that selling price. It would take 2-3 years minimum.

  7. Paul Short
    1/17/2006 - 9:24 am

    Oh, and timing. The blogosphere is at a critical point right now. Whoever bought the site is positioning themselves not only in a market with massive potential for exposure, but doing it at a time when the money is starting to trickle in.

  8. Power Play
    1/17/2006 - 9:25 am

    //If the new owners already have readership from other sites they’ll migrate over to replace lost readers so it balances out.//
    Thanks Paul.

    I had given that aspect some thought, but at the same time one has to wonder if those readers brought over will be willing to stick around when they already presumably have another one bookmarked.
    Of course, the new owner could conceivably bring the whole kit-n-kaboodle over to the new digs ; )

    It will be VERY interesting to watch the traffic on this one.

  9. Paul Short
    1/17/2006 - 9:31 am

    “It will be VERY interesting to watch the traffic on this one.”

    Yes indeed it will ;-)

  10. Robb D
    1/17/2006 - 9:38 am

    Paul, you are right when you say that the taffic on this one will be interesting to watch. I am thinking about all of the bloggers that initially linked to Jeremy’s blog when he first made the announcment that will probably go back and post a second link to the Blog Herald now that we know that it is the Mystery Blog.

  11. Paul Short
    1/17/2006 - 9:43 am

    Robb, yeah, and those are just the residual links. Wait until people like Scobel and Calacanis pick up on it, and then the mainstream press will probably follow.

    Also keep in mind we don’t know who the buyer is yet and their sphere of influence. This can turn into a huge deal.

    Hope BH is on a good server, cause slashdot and Digg will be posting about it soon.

  12. Site Sales Blogger
    1/17/2006 - 10:16 am

    Yeah, maybe the sale buzz will generate the value, that is in between of the selling price, and what one would think it is worth…

    Not that it is my opinion, but you should consider the coverage a buyer might get, when it is made public who it is. That could easily be worth alot for the right kind of buyer.

  13. Andy Merrett
    1/17/2006 - 7:53 pm

    Sorry to raise it but how do you sell a b5 blog? Or was BH never wholly part of b5?

  14. Andy Merrett
    1/17/2006 - 7:57 pm

    Nothing like a bit of mystery to boost page views

  15. Duncan
    1/17/2006 - 9:20 pm

    The Blog Herald is part of b5media but like the other owners blogs (for example ensight and Problogger) were still physically in the ownership of the respective bloggers. Having said this however b5media is getting a cut from the sale.

  16. Darren Rowse
    1/17/2006 - 11:39 pm

    I’ll only add to what Duncan said by saying that the reason that ownership has been retained by Duncan (as it has in the few other cases) is that these blogs were the only existing blogs that we brought into the network – all the others were started either by b5 or aboutweblogs before the merger.

  17. Steve
    2/7/2006 - 2:42 am

    I noticed this post this morning on Sitepoint:

    Has a starting bid 0f 5k and a BIN of 50k. So I guess all the other bids mentioned above fell through? Darren, can you give us an update?

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