I am often asked by readers what percentage of the money advertisers pay Google is kept by them and what they give to AdSense publishers. Jen has spotted an article in the NYT that claims the figure Google gives publishers is 78.5%.
‘the article clearly states Google pays roughly 78.5 cents for every dollar an advertiser pays for advertising on partner sites. Unfortunately, it isn’t clearly attributed to anyone. However, this figure is definitely in the neighborhood of what I had believed the revenue split was at, so I do believe it is fairly accurate to my knowledge, based upon the information given in the SEC filings.’
Like Jen, I’m not sure whether it’s accurate but it was at the upper end of the ballpark that I would have estimated.