Nice post by Chris again over at Performancing –:
‘Answer this, what is the basic unit of blogging? The blog post. Each post is like an individual worker in your workforce. Some posts might work harder than others. Some attract more attention than others. Each earns you a little revenue, together they are your means of gaining income. So common sense point number one; it makes sense that if you grow your work force, your body of work within your blog, that your income potential will grow.’
I love the ‘posts as workers’ analogy – very cool.
I was talking to someone recently about this very same topic and I used the analogy of each post being like a small deposit into the bank.
When I was a kid my parents would give me 20 cents each week to take up to the teller in the bank (back when banks had humans to serve you) to put into my savings account. They taught me the power of investing from a young age because my 20 cent pieces added up over the years and with the help of some interest and a few gifts from Nana Rowse saved up for that cool dragster bike I’d dreamt of.
20 cents by itself doesn’t get you much but consistent deposits can add up to something quite significant.
The same is true with blogging. Each post by itself might not have much impact in terms of traffic, ad revenue, incoming links (or any other way that you might measure it’s success) but write a few posts a day for a year and you’ll find yourself building something with a higher chance of ‘success’.