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Three simple actions that doubled my website traffic in 30 days

The following post on how to increase website traffic was submitted by Adrian W Kingsley-Hughes.

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I started the PC Doctor blog in May of 2005 and for the first few months my traffic was really low – down in the few hundreds of visitors a day. It was pretty depressing I can tell you and there were times when I thought about quitting.  I knew that the site was in the Google ‘sandbox’ and so I either had to keep on plugging at it until it was out or I had to give up.

Fortunately, I decided to keep on posting but in the interim I decided that I was also going to do my utmost to drive traffic to my site manually until Google kicked in. I took a look around at what some of the successful blogs were doing and came up with three tactics that helped to double my website traffic in a month.

  1. First, I made the most of Technorati tags.  I tagged every key word in each of my posts. Initially I did this manually but them I discovered a WordPress plugin called SimpleTags that made the job a whole lot easier. I found that by tagging my post effectively they were getting a lot more attention then their untagged counterparts, and as an added advantage I was getting focused, quality traffic to the site!
  2. I leveraged my existing website.  I’ve been running my business website for a few years and that was getting modest levels of traffic that was relevant to my blog – so why not try to drive some of that to my new blog! I placed a few FeedBurner headline animator blocks on some of my most popular pages and after a day or so I noticed a significant increase in traffic for 5 minutes worth of work on my part.
  3. Finally, I made effective use of trackback links to popular sites. If I commented on a post on another site I would make sure that I set up the appropriate trackback for it. The results from this are varied depending on the site and post that you are linking to but since I liked to comment and interact with the wider blogosphere anyway, it was free traffic!

Using these three simple techniques, I took The PC Doctor blog from a few hundred hits a day into the thousands in less than 30 days. This kept my interest in the site until it came out of the Google sandbox and I started to receiver some serious traffic. However, I’m convinced that these actions I took at the early stages have helped me create a loyal and targeted readership that continues to benefit my blog today.

Further Reading: If finding new traffic for your blog is what you’re interested in – check out 31 Days to Build a Better Blog – a month long set of exercises to help you develop content but also build a well read blog.

About Darren Rowse

Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.

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Comments

  1. Lindsay says:

    How do you “tag” words in posts? (My blog is on Typepad, so don’t think I can install any plug-ins.)

  2. Louis says:

    The reason I don’t like tagging very much is that visitors when they finish reading your posts click on the technorati tags instead of Adsense, Amazon link or whatever money making links you have.

  3. ~Dawn says:

    How do you do trackbacks? I see those, but don’t understand them.

  4. Todd Brill says:

    Normally, a blog will list their trackback somewhere near the end of a post. You can (usually) copy and past the URL of the trackback into your post editor. In WordPress, when you create a new post, there is a field to include a trackback URL. Just paste it in there.

  5. Kashif says:

    Incidentally I have implemented Technorati tags and trackback techniques on my blog http://www.pakquake.com and it got on top of SEs pretty quickly.

  6. I use a free service Haloscan for trackback services in Blogger. Have a look at the end of any post on my blog.

  7. IO ERROR says:

    Louis, you don’t have to display Technorati tags. I don’t. They are only in my feeds, where pretty much only Technorati sees them.

  8. adamsb says:

    Good stuff, I’ve just installed the tag plugin-

  9. Louis says:

    Hi IOerror, Do you use the plugin http://vapourtrails.ca/wp-keywords to have your tags just in the feeds or something else ?

  10. wayne sutton says:

    IO Error, how did you put the Technorati tags in your feeds only?

  11. Joseph Nilo says:

    Theres a great tutorial for users of Blogger, Firefox, Deli.icio.us, and Technorati here:

    http://ecmanaut.blogspot.com/2005/11/blogger-delicious-categorizer-script.html

  12. Louis: can’t you then hide the DIV with tags using CSS? Is this acceptable by Technorati and other tag search engines?

  13. Luke says:

    Some very sound advice. I’m still having troubles getting my head around trackbacks though. I gather that when you write a post relating to an article on another blog, you can insert a trackback to it.

  14. Greg says:

    Thanks for the tips, I’m going away this week but will try them next year. Thanks for explaining trackbacks Todd, never really understood them until now.

  15. I also appreciate the tips and look forward to trying at least one, starting with the Technorati tags. I’ve had problems understanding how to include them on my site, but I’ll give it a try this weekend.

  16. Johnny says:

    I congratulate you for having such a successful blog! Not only are your links better than some of the random ones generated in Google Searches, but your tips actually work, compared to the other “optimization” sites that have 3 Adsense blocks and a couple of sentences repeating google’s tips.

  17. mark says:

    thanks for the tips. I didn’t quite know about it, but plan to use it soon.

  18. IO ERROR says:

    At the moment I’m using a heavily modified version of the Ultimate Tag Warrior plugin. It’s heavily modified because UTW doesn’t support Atom feeds, and Technorati prefers Atom feeds.

    I’ve been meaning to get around to writing a simple tag plugin that doesn’t have every feature but the kitchen sink, and just plain does its job, but I’ve been so busy blogging… :)

  19. Ozh says:

    Oô … No offense to anyone but I find it quite amazing that some readers of this blog, i.e. people you would say they are probably blog aware to say the least, still don’t know about technorati or trackbacks …

  20. hyip farm says:

    Hi. Those that wanna use technorati tag and make it invisble, all you have to do is delete part of the code in the simpletags.php file. I did it to my site http://hyipfarm.com .
    The tags are invisible now and technorati can still detect them.

    You have to delete 3 stuff

    Step1
    In the simpletags.php file find
    $pre_replacement = ‘Technorati Tags: ‘;
    and change it to
    $pre_replacement = ‘ ‘;

    Step 2
    Find . trim($ttags[$i]) .
    delete it.

    Step 3
    Find . $ttags[$i] .
    delete it.

    Enjoy! No more worry that people will go away from your site from clicking those tags.

  21. hyip farm says:

    sorry wrong link. the link to my blog is at
    http://hyipfarm.com/blog

  22. The categories of WordPress are the same as tags for Technorati. So if you post them under the right categories, Technorati will pick them up correctly.

  23. forgot to mention on thing:
    - you need to open an account for Technorati
    - make sure Technorati is pinged after posting, use for posting: http://rpc.technorati.com/rpc/ping

    no plugins are really needed to trigger Technorati other than the standard functionality of WordPress.

  24. Holly Ward says:

    While you might not “need” a plugin to trigger Technorati, in WordPress, by default, the only tags applied to an article are the pre-defined “categories” that you check off when you post it. Now you could go in and add a category corresponding to each of the tags you feel an article might merit, but I think that’s a lot of work, and then you have this huge categories list that would quickly become rather unwieldy.

    Take the blog post I wrote about this post. One of the tags I applied to it (using this very plugin, in fact ), was “ProBlogger”. Now I thought that was very relevant for this one post. But am I ever going to tag another post “ProBlogger”? I suppose it’s possible, but I certainly wouldn’t have gone to the trouble of setting up a category called “ProBlogger”. Plus then “ProBlogger” would have shown up in the list of Categories in my sidebar, which might have looked a little strange. I could type in the html by hand, of course, and that was what I was doing before I found this plugin, but I notice that I didn’t add as many tags per post, again because I am lazy. I might not “need” this plugin, but I”m certainly finding it very useful.

  25. Yes, Holly Ward you are right. If you want to add tags you probably never need again again, such a plugin works better. And I do believe that plugin is great.

  26. Sean Wilson says:

    Hi, Excellent article

    I’ve got the HTML for Feedburner Headline animator blocks.
    How do i insert the HTML into my signatures?
    I use Thunderbird & Outlook

    regards
    Sean
    http://moneyswindon.blogspot.com/

  27. Cary says:

    I just use ecto, and that makes it simple as pie :)

  28. Skipease says:

    Adrian, I just looked at your traffic chart on Alexa.com and I must say that it is quite impressive.

    I too was concerned about the technorati tags directing traffic away from my site. Thanks to the previous posts for the tips on how to make the tags invisible on your site.

  29. TEX says:

    Ok, so I love the tagging, but I tried the trick so that the tags don’t show up (I’m not worried about people following links to leave my site, but I don’t like the visible clutter) and it just flat out did not work.

    Anyone got any other suggestions?

  30. TEX: You can hide it with CSS. Wrap your tags in <DIVgt; with id, for example…
    <div id=”tags”&gt….</div>
    then add style for tags to your CSS file:
    #tags { display: none; }

  31. China says:

    I tried the trick from HYIP farm but it didn’t work. Anyone else has been able to get it to work, seems like a great solution.

    Happy new year you all by the way

  32. John says:

    thanks for the tips. pretty cool to find someone who’s so wlling to help others out.

  33. I’ve got two bookmarklets that make adding tags to the ends of your posts very easy at http://marshallk.com/bookmarklets

    That said, I sure hope people are going to limit their tagging to subjects that the posts are honestly about. The last thing I want to have to deal with is tag spam, and that’s totally on its way isn’t it?

  34. Mel Logan says:

    great post, I’ve installed the plugin :D

  35. Abdul Aziz says:

    I myself have been following step 1 and 2 and must say that does make a difference. Didn’t know about the Feedburner service though.

  36. moe berg says:

    hmmm…i wonder if just leaving a comment here will increase traffic to my little blog.

    only one way to find out i guess.

  37. mark says:

    what’s with ppl repeating the saem comments b/w […]?

    I don’t understand.

  38. They are not repeating they sent trackbacks from their blog. The trackbacks appear as comments and the text is the link from their blog :)

  39. Clark says:

    You might want to add a little disclaimer to your title – sort of a your mileage may vary kind of thing.

    I’ve been “tagging” or adding keywords or categorizing my sites for ages – little if any traffic ever comes from technorati and technorati seldom shows accurate activity on any of my blogs.

    While you may have had great success due to the topics you cover obviously not everyone will have the same success.

  40. Alec says:

    I’m pretty technologically/blogging intelligent, but I don’t understand trackbacks — does anyone know of a good link explaining it?

    Thanks!
    Alec

  41. mark says:

    Thanks Razvan for the info. :)

    Alec > here’s a good link that explains trackbacks. A simple google query would do it ;)

    http://www.movabletype.org/trackback/beginners/

  42. Marcel says:

    How do you tag words in Drupal ?

  43. Teli says:

    In response to Dawn’s question:

    How do you do trackbacks?

    There is a WordPress Trackback Tutorial (could be helpful for other blogging platforms, but geared toward WordPress users).

    I also have to agree with Clark – mileage may vary. There have been many complaints on Technorati not properly indexing sites or displaying accurate links.

    While I can’t say I have any complaints about Technorati, I have noticed that some sites receive quite a bit of traffic from them while others seem to be missing completely.

    And, for those who want to make their technorati tags disappear, wrap them in a specific <div> element and apply a bit of CSS ingenuity.

    example:
    <div class=”tech-tags”>Add Technorati Tags</div>
    in CSS file:
    .tech-tags {display: none;}

    Hope that helps someone out :)

  44. I am the web designer for a property company based in Bangkok. At the beginning of the year I implemented the strategy you so rightly put forward above, using WordPress and including the Technorati tags. The site now has five times the number of hits! I would like to thank you for the advice given. It has been so successful I have also implemented a similar programme for a consultancy company in the UK who outsource all of their their SEO work to us. Their site was only put live yesterday so I cannot gauge its success as yet, but we are both highly confident that this is the way to deliver SEO strategies to our clients. We have abandoned our link building strategies since the Jagger update and now concentrate on content augmentation and article writing, with great results. Once again, thanks.

  45. mark says:

    thats great news John Sylvester! Your site looks pretty nice too.

  46. edward says:

    I couldn’t sleep and browsed the web for some weblog tips. Especially about getting more traffic. Those 15 visitors of my weblog aren’t enough. That’s how I came on your website.

    Thanx for the tip on technorati tags. I installed the plugin right away.

    Maybe a little late ;) but hé who knows.

    I must say I don’t understand your 3rd tip?? How do you use trackback links to popular sites?

  47. I find the steps quite reasonable.
    Do you fight spam using trackbacks? I mean do they bother you?

  48. squire says:

    Try the technorati tag generator

  49. John Hamman says:

    Tags definatly seem hard to grasp, least the part about where to put them on the page. I have 3 questions then;
    1. Is it better to have one word tags or is 2 words acceptible
    2. Does the tag have to appear in the RSS feed?
    3. Does it affect you to have tags that do NOT point to technorati? Like for example, a tag that points to your own categories on your blog (using the rel=”tag”)?
    john

  50. Like I stated before: categories in WordPress are exactly the same as tags. Technorati has updated their information about this recently:
    http://www.technorati.com/help/tags.html

    In WordPress 2 it’s possible to add categories on the fly while creating a new post. I think this is a better system than any plugin I have seen. Because categories can not be redundant and can be renamed, it’s cleaner than specifying tags per post.

    I don’t understand the confusion myself but it’s probably because categories and tags are different words :)

Trackbacks

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  27. [...] I started the PC Doctor blog in May of 2005 and for the first few months my traffic was really low – down in the few hundreds of visitors a day. It was pretty depressing I can tell you and there were times when I thought about quitting. I knew that the site was in the Google ’sandbox’ and so I either had to keep on plugging at it until it was out or I had to give up….. Link: http://www.problogger.net/archives/2005/12/30/three-simple-actions-that-doubled-my-website-traffic-in-30-days/ [...]

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