I love Yaro Stark – he’s an individual and he’s always got something worthwhile to say. Today he looks at projecting your indivduality into your business – a lesson he’s learned from blogging.
‘Remember you have one competitive advantage that can not be replicated – You. No one can ever duplicate your personality, the way you do business and your attitude towards other people. Projecting your personality is a powerful competitive advantage, branding message and business tool that you should be using every day. Don’t hide it behind a corporate facade, express it in everything you do.’
Read the full post at Small Business Branding – It’s Not “We”, It’s “Me”