Written on December 20th, 2005 at 02:12 pm by Darren Rowse
Projecting Personality into Your Business (or Blog)
I love Yaro Stark – he’s an individual and he’s always got something worthwhile to say. Today he looks at projecting your indivduality into your business – a lesson he’s learned from blogging.
‘Remember you have one competitive advantage that can not be replicated – You. No one can ever duplicate your personality, the way you do business and your attitude towards other people. Projecting your personality is a powerful competitive advantage, branding message and business tool that you should be using every day. Don’t hide it behind a corporate facade, express it in everything you do.’
Read the full post at Small Business Branding – It’s Not “We”, It’s “Me”
3 Responses to “Projecting Personality into Your Business (or Blog)” - Add Yours
Yaro
December 20th, 2005 4:37 pm
I love you too Darren :-)
Claudine
December 20th, 2005 4:54 pm
His comments are true. Too often, I see blogs trying to mimic each other’s style. It’s difficult to be yourself on the web. It’s so public. In my own blog, I received comments from people thanking me for putting myself out there. It’s me. It’s my voice. It’s my knowledge I am sharing my experience. I am me. Be yourself. .
Rapport branding… » www.hafizismail.com - once a blogger, always a blogger
December 20th, 2005 5:09 pm
[...] What a timely advice! Thanks Darren and Yaro! This advice came at the right time; in the middle of me starting up a small business. Shhh…still in a beta status. [...]
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