Projecting Personality into Your Business (or Blog)

I love Yaro Stark – he’s an individual and he’s always got something worthwhile to say. Today he looks at projecting your indivduality into your business – a lesson he’s learned from blogging.

‘Remember you have one competitive advantage that can not be replicated – You. No one can ever duplicate your personality, the way you do business and your attitude towards other people. Projecting your personality is a powerful competitive advantage, branding message and business tool that you should be using every day. Don’t hide it behind a corporate facade, express it in everything you do.’

Read the full post at Small Business Branding – It’s Not “We”, It’s “Me”

About Darren Rowse

Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn. runs on the Genesis Framework

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  1. Yaro says:

    I love you too Darren :-)

  2. Claudine says:

    His comments are true. Too often, I see blogs trying to mimic each other’s style. It’s difficult to be yourself on the web. It’s so public. In my own blog, I received comments from people thanking me for putting myself out there. It’s me. It’s my voice. It’s my knowledge I am sharing my experience. I am me. Be yourself. .


  1. […] What a timely advice! Thanks Darren and Yaro! This advice came at the right time; in the middle of me starting up a small business. Shhh…still in a beta status. […]