Comments on: Chitika Audit Issues

By: Kiran

Kiran — Thu, 28 Feb 2008 17:04:03 +0000

My earnings are 80% of the unaudited revenue! Not bad but yeah, $91 out of $114 is not bad a deal for a small blogger!!

By: Kiran

Kiran — Tue, 15 Jan 2008 17:06:31 +0000

I read all the comments here and finally I saw the dat and its way back in 2005!! Has the system changed in any manner?? Why are they still in beta?? Why not daily audits??

I have a very decent impressions for a small blogger and clipping a chunk of the total really sucks :( Hope chitika changes its policy, alternate ads should be explored more….

By: WidgetBucks to Stop Monetizing Non North American Traffic - Interview with Dean Jutilla from WidgetBucks

Thu, 15 Nov 2007 00:27:23 +0000

[...] This happened with Chitika also (although they only limited some Asian countries and moved quickly to make partnerships with European advertisers to monetize that traffic better) and was one of the main reasons that publishers revolted against them. YPN have also excluded sites with non US traffic (although at least they did this from the start). [...]

By: Julio Garcia » Blog Archive » Chitika Audit Reporting

Julio Garcia » Blog Archive » Chitika Audit Reporting — Tue, 01 May 2007 03:26:39 +0000

[...] of click-thru reporting for a lot of people. Jensense points to this thread on Digital Point and Pro Blogger and Performancing have discussions going on as well. A lot of people are upset that their revenue [...]

By: Working at Home on the Internet » Blog Archive » Chitika Audit

Working at Home on the Internet » Blog Archive » Chitika Audit — Sun, 25 Jun 2006 17:47:19 +0000

[...] Personally, I intend to continue to keep Chitika on my site, they have been good to me so far. If you would like more info on the subject I suggest reading Darren’s write-up at ProBlogger. [link] [...]

By: Next Generation Shopping » Blog Archive » Chitika - Continues to struggle with delays

Wed, 04 Jan 2006 19:56:18 +0000

[...] Further reading: Chitika delays audit and payments by two weeks at Jensense.com Chitika Audit Issues at ProBlogger.net [...]

By: Auditing Chitika » once a blogger, always a blogger

Auditing Chitika » once a blogger, always a blogger — Thu, 22 Dec 2005 17:25:07 +0000

[...] Reading this post by Darren and all the comments from other Chitika publishers made me think twice. The two main point struck me: [...]

By: Basic Thinking Blog » Chitika eMini Malls: Testphase für Europa gestartet

Basic Thinking Blog » Chitika eMini Malls: Testphase für Europa gestartet — Thu, 15 Dec 2005 10:27:14 +0000

[...] Chitika hat im Netz ingesamt Furore gemacht (siehe Artikel 1 und Artikel 2, ProBlogger hat seine Einnahmen angeblich verdoppelt), letzte Zeit gab es etwas Ärger mit der nachträglichen Bearbeitung der Provisionsausschüttungen. [...]

By: How Now, Brownpau?

How Now, Brownpau? — Tue, 06 Dec 2005 18:06:14 +0000

Chitika Auditing Hubbub

Some hubbub going around over the Chitika revenue audit: 1, 2, 3, 4, 5, 6. I’m not giving up on Chitika completely myself. I lost…

By: AdMoolah News and Views » Highlights From the Last Two Weeks

AdMoolah News and Views » Highlights From the Last Two Weeks — Tue, 06 Dec 2005 03:33:17 +0000

[...] Chitika made some publishers very unhappy by slashing revenue in audited reports. Chitika seemed to be on their way to becoming a major player in the small publisher advertising space, but this knocked a lot of wind out of their sails. People were very upset that the revenue they will actually receive is much less than they thought it was going to be. See JenSense, Eric Giguere and ProBlogger for more coverage. [...]

By: Ad Modum Digirati » BellSouth, Chitika revive the “SYKE”

Ad Modum Digirati » BellSouth, Chitika revive the “SYKE” — Mon, 05 Dec 2005 22:46:06 +0000

[...] Chitika, home of the “eminimall” also whipped out the syke on bloggers across the blogosphere recently by “auditing” thier accounts to basically not pay for any of the clicks that they claim were “curiousity clicks”. Since the blogosphere was built by giving whiny people free publishing tools stuff like this gets a wee bit of coverage. [...]

By: Qumana Investor Blog

Qumana Investor Blog — Mon, 05 Dec 2005 06:46:32 +0000

Chitika’s auditing PR problem

Ouch. Boy Chitika has certainly taken it on the chin this week. I’m not going to revel in their woe. …

By: Qumana Blog

Qumana Blog — Mon, 05 Dec 2005 06:45:21 +0000

Chitika’s auditing PR problem

Ouch. Boy Chitika has certainly taken it on the chin this week. I’m not going to revel in their woe. …

By: Sal

Sal — Sun, 04 Dec 2005 11:38:42 +0000

It’s interesting to see the range of audits isn’t it! By my calculations including Darren’s audit the average audit is just over 27%.

Actually reduce that to 26% because my audit was only 3% like Rau who I am in the same niche as. I’m surprised by the 26% figure as I don’t know anyone who has had more than 15% audit so far.

By: Rau

Rau — Sun, 04 Dec 2005 11:27:38 +0000

4% reduction here. I’ve only just heard about all this and am surprised by what’s going on as I know in my niche of quite a few publishers who are nothing but satisfied with Chitica. I wonder how many of these large reductions are small publishers? If you only get a few clicks per day it’s pretty easy to have a large reduction if someone clicks on more than one ad in a session on your site. Most of the publishers I know are making over $100 per day and are having very low audits.

By: Jon

Jon — Sun, 04 Dec 2005 11:19:24 +0000

2% here. Not sure what’s going on for others but Chitika is amazing for me!

By: Darren Rowse

Darren Rowse — Sat, 03 Dec 2005 23:24:47 +0000

agreed – lets start a petition :-)

By: spud

spud — Sat, 03 Dec 2005 16:53:10 +0000

“I’m sticking with chitika until the eCPM they offer falls below that I can reasonably expect from another ad network, and then I’ll change. Simple as that.”

True, same here.

BUT….

It is very difficult to approximate the eCPM at this point because the figures take a month to arrive. One month can cost big publishers big money – by the time the eCPM is revealed, it is too late. It’s also difficult to make changes and measure the performance of those changes under the current system.

I think the best thing Chitika could do know is speed up the auditing reporting. Daily would be good.

By: Stephen

Stephen — Sat, 03 Dec 2005 15:37:49 +0000

Jerry

You are absolutely wrong. Neither Chitika nor Google are paying for your real estate. That clearly is a CPM ad model, and there are many of those – fastclick, interclick, etc. They will pay you based on each impression you show on your site regardless of whether or not someone clicks. They buy real estate. And I can guarantee you’d almost certainly make less from them than you would from Chitika.

Chitika and Google pay for referalls, that is, clicks – leads you send them. As a lead is much more valuable than an impression, they pay a lot more. And quite rightly, they both want to make sure the leads are qualified – of a reasonable quality, not fraudulent and of maximum value to advertisers.

Everyone here is complaining about how much they were cut based on what they thought they were going to get. Well, to my mind that means the only fault with Chitika is that they shouldn’t release their unaudiuted figures, so nephytes don’t get false expectations. (I’m not claiming to be a blogging guru, but my day job is as part of an online ad agency, I’ve been involved with online media buying for Fortune 100 companies for ten years).

The deciding factor on whether or not you should keep Chitika is a a really simple one, and has nothing to do with how much you are cut. It’s eCPM. Compare your Chitika eCPM with other programs, and cut them if they don’t measure up. Make sure you compare Chitika eCPM with Google individual ad unit eCPM for the same period.

I run both, and I just compared. Even though Chitika cut my revenue by 25% on audit, the average eCPM for chitika was about the same as Google.

Now, with alternate urls that eCPM can only go up. Me? I’m sticking with chitika until the eCPM they offer falls below that I can reasonably expect from another ad network, and then I’ll change. Simple as that.

By: sudhar

sudhar — Sat, 03 Dec 2005 11:41:47 +0000

I too have many doubts about chitika eminimalls so i did use chitika ads on my weblog Cheap laptop computers. Some of your posts have cleared many doubts.