Podcast advertising – Fruitcast

One of the long standing problems with podcasting for dollars is the business model – and particularly trying to find advertisers willing to sponsor a podcast (in fact finding advertisers can be a problem for bloggers also). Fruitcast is a new service for podcasters that attempts to help them find income streams by matching podcasters and advertisers through a bidding system. On their home page they pitch their service to podcasters by writing:

‘Want to earn income from your labor of love? Putting ads on your podcast is now as easy as signing up for an account and changing the URL of your podcast’s RSS feed. Tasty!’

To advertisers they write:

‘You’ve wanted to advertise on podcasts, but there has never been an easy way to do it—until now! Put your audio spots on multiple podcasts within mere minutes. Yum!’

Fruitcast is a service of Forty Media. I’d be interested to hear how any of your with Podcasts find it if you give it a go.

Thanks to Brian for the heads up on Fruitcast. He’s written more extensively than I on it here.

Google Referral Program

It looks like Google are starting a referral program for AdWords. Check it out at the Join the Google Referral Program page:

‘The Google AdWords referral program (beta) is for web sites whose customers and visitors include small to medium-sized businesses, and who want to help those companies become more successful by running Google AdWords. The program works by giving approved sites unique links to Google, then compensating the referring site for passing on a new AdWords advertiser.

Joining is easy, and free

1. Apply.

2. Once you’re approved, place a Google AdWords referral program link on your site.

3. Earn $20 for each advertiser you refer.’

You can learn more about it here and apply here. It’s by invitation only at the moment but you can apply and be notified when they expand the program.

What’s it all mean? It seems Adsense are on a recruiting drive for new Advertisers and they’re willing to pay for them – the competition must be heating up.

Thanks to Mark for the notification of this.

Update – looks like Google are getting ready to roll all this out soon – as they’ve updated their policy page to accomodate it as Jen has just posted.

Weblog Ad Directory Idea Floated

There’s a fascinating post over at the Jason Calacanis Weblog about talks between Gawker, Weblogs Inc and Federated Media about putting together a Weblog Ad Directory.

Looks like a pretty interesting idea for those of us (big and small – although not too small with the costs he mentions to get in on it) who are wanting to put our blogs ‘out there’ to advertisers.

Chitika Forums

Digital Point has opened up a Chitika Forum for discussion around eMiniMalls. It looks like it will be a pretty active forum and one I’ll be participating in. My id over there is Oziii if you were wondering.

By the way – just saw Jeremy posted about his eMiniMall earnings – $700 for the month of October is pretty good seeing as his blog isn’t a product related blog. Congratulations mate.

Entrepreneurial Interview

Solo Tees just published a 5 question interview with them – questioning me around the topic of Entrepreneurship and my blogging business. I hope you enjoy it.

Is the bubble back in online media?

It’s the wrong end of the day for me to be digesting much of this article but Is the bubble back in online media? looks like an interesting read over at Online Journalism Review. It’s got comments from a variety of ‘experts’ on some of the recent sales of new media enterprises and how they might relate to independent blogs. Here’s a quick grab before I hit the sack – will digest more of it tomorrow but am interested in your thoughts:

‘Perhaps the safest deals in online media are for the sites that offer tools and technology, rather than pure journalism and content. That’s the interest from VeriSign in buying, an old ping service started by Dave Winer that lists recently updated blog posts, along with Moreover, one of the original online news aggregators that has moved into monitoring blogs. While a blog itself might be difficult to value, it’s less difficult to understand the value for a trusted blog infrastructure.’

Thanks to John for the tip off.

Essential Advertising Systems – Poll of the Week

I’ve just started this week’s ‘poll of the week’ in the side bar. It asks:

“If you could only use one Ad System which would it be?”

I’ve given you 9 of the more popular options that I see many bloggers experimenting with. I know there are others that I’ve not included – but I had to draw the line somewhere.

Note – I’m not including affiliate programs in the list – rather these are just advertising options. So which one is most essential to you???

If you want to tell us why you’ve chosen what you’ve chosen feel free to do so in comments below.

ProBlogger Comments Policy

I’d like to take a few minutes just to talk about leaving comments on ProBlogger as the past week or so I’ve had a number of interactions with readers that have left me wondering if we’re all on the same page.

I’m beginning to see that there is a real spectrum of ways in which blog readers view and use the comments sections of blogs.

These range from ignoring them completely through to abusing them completely by automatically posting thousands of self serving and irrelevant comments with links to often pretty crude sites.

Along the spectrum between ignoring comments and spam are many many different approaches to comments by readers. Each blogger has their own standards of what is and isn’t acceptable on their blog – some allow virtually any comment – others have language standards, others don’t allow signature links etc.

I’m totally fine with the variety of approaches to comments – however I want to communicate to readers of this blog where I stand:

[Read more…]

Blogs n Dogs

Blogs n Dogs not only wins the award for one of the quirkiest conference titles but also looks like it could be one well worth attending – with some interesting topics being covered:

* Managing your public life online
* Blogging and the arts: Web 2.0 independent music publishing, photographers and artists
* Personal blogs and portals
* Blog writing style
* How to make money with your blog
* Building your community and traffic, connecting with your tribe in the blogosphere
* Traditional PR, marketing and the “blogosphere”
* Social networking tools, blogging tools, aggregation and technology: RSS, XML, podcasting and video blogging

Wish I had the time to be a full time conference goer – this one looks worthwhile. It’s happening December 4 – 8 in Alberta Canada.