Google are testing a new form of advertising in some parts of the USA – it’s called Click to Call. And is where readers click on a little green phone icon on text ads and Google will arrange a call for you. Advertisers must be paying on a ‘pay per call’ basis. Here’s how Google explains it:
‘We’re testing a new product that gives you a free and fast way to speak directly to the advertiser you found on a Google search results page – over the phone.
Here’s how it works: When you click the phone icon, you can enter your phone number. Once you click ‘Connect For Free,’ Google calls the number you provided. When you pick up, you hear ringing on the other end as Google connects you to the other party. Then, chat away on our dime.
We won’t share your telephone number with anyone, including the advertiser. When you’re connected with the advertiser, your number is blocked so the advertiser can’t see it. In addition, we’ll delete the number from our servers after a short period of time.’
Read more at Google Click-to-Call
The Click to Call ads are only reported to be showing in some parts of the US at this stage in Google’s search results (and not on publishers pages) but if this takes off I guess we can expect to see green little icons on our sites. See the Screen Shot below to see what the ads look like.
Picture from Yardley.ca – he has more on his site.