Adsense has just gone live with a new feature to allow ALL Adsense publishers to add an ‘advertise on this site’ link to their Google ads.
This is a feature that they’ve been testing with a small number of publisher for a while but have just announced on their blog that is being released on a wider basis. They describe this feature as:
‘When you use Onsite Advertiser Sign-up, your ad units will display an ‘Advertise on this site’ link that takes advertisers to an informational landing page with details about your site and the Google AdWords advertising program. Advertisers who sign up through this page will be guided to create an ad targeted specifically to your site, and only your site. When more advertisers create and target ads to your site, you’ll benefit from the competition as it drives your potential earnings up.’
The process is simple and doesn’t require any additional code to be added to pages. You simply activate it through your ‘My Account’ tab once you sign in to Adsense. Then scroll down tot the ‘Onsite Advertiser Sign-up’ section and click the ‘edit’ button. You can then upload a logo and customize the landing page that potential advertisers will see.
One downside of this feature is that there is only one landing page per account. I have 20 blogs in my system so have a challenge ahead of me to customize the page in a way to make it relevant to potential advertisers from all sites. This is a challenge as they only allow you 384 characters in your description!
Another downer is that any new advertisers you refer to the system do not get credited to you as a referral to their referral system. They argue that you’ll benefit by having new advertisers – but the cynical side of me thinks that Google will benefit more as are likely to advertiser more broadly than on just one site.
Lastly on the negative side of the equation – there is no way to track who you refer or if any referrals actually do run ads on your site. Adsense say that you ‘may’ notice increases in revenue/CPM but really there is no way of tracking the impact directly which makes reviewing the benefits of this a lot harder.
So while this ‘may’ bring new advertisers to your site – it ‘may’ not. I’ve got mixed feelings about doing it.
Just when you think Google thought of everything, they come out with something else!
This is very difficult to implement if you have several sites. Obviously no one will want to advertise on small sites, and on the other hand a well-trafficked site may have several potential advertisers. It would be cool to have separate landing pages for each site.
I won’t implement that yet. Not sure how I feel about having all my units showing “advertise here”…
regards,
Leo
I can’t see the “Advertise here” on my ads. Does it appear on every impression?
I have only one thought about it Darren – NO WAY!!!
If somebody wants to advertise on my site then I want to know about it and I want a bigger cut of the revenue than just the few cents they give us for Adsense.
As well as that, if a blogger is actively seeking their own advertising revenue from advertisers who want to advertise on that particular blog (and if we’re serious we should all have that idea in the back of our mind) then putting up that Adsense advertise here link is going to be counter productive.
Selling your own ad space would be more effective.
Well I got error:
System unavailable
Our system is temporarily unavailable during system maintenance. Please try again later. We apologize for the inconvenience.
Anyways I’m gonna activate it… who knows if some one wanna put on your site then it is good stuff since I have only one site it looks good to me.. other day I was thinking to get blogads or other account but now no need to get anything else as google rocks :)
Oh gosh!
My Account is under maintenance….
But oh well, will activate it… this is gonna be great ~
Is it activated by default?
AdSense stopped for few minutes and then back working again. I still also not seing the advertise link, but if you have more than a website I think you may have also a network website for all of them ? like the breakingnewsblog here ?
The point is that the advertiser won’t be lost, he’ll know that the website he’s going to advertise on is member of a network. Its also the good point in my opinion. I dunno what do u think
what if they put ads on my site that are not related to my content. isn’t that the plus of adsense, u get ads based on content.
I think it’s a good thing, though it would be better if Google gave us a better cut.
The point is that an advertiser may see your site as a perfect fit for their ads, so by telling Google that, I assume there is more chance that Google will in fact display them. Assuming that the advertiser isn’t throwing away money stupidly, this is bound to be good for us.
Responding to MadeForAdSense’s question…. in my case it was turned on by default.
[…] Darren Problogger points out that Google Adsense now allows publishers to post “Advertise Here” on their blogs. The thought being that Adsense advertisers can better direct their content, and that the publisher will be rewarded with higher rates. However, I’m not sure that it would help me substantially and there are several limitations. […]
I don’t understand, it’s simply not showing in my ads.
What did I do wrong?
[…] Darren Rowse has pointed out some downsides of this feature: One downside of this feature is that there is only one landing page per account. I have 20 blogs in my system so have a challenge ahead of me to customize the page in a way to make it relevant to potential advertisers from all sites. This is a challenge as they only allow you 384 characters in your description! Another downer is that any new advertisers you refer to the system do not get credited to you as a referral to their referral system. They argue that you’ll benefit by having new advertisers – but the cynical side of me thinks that Google will benefit more as are likely to advertiser more broadly than on just one site. Lastly on the negative side of the equation – there is no way to track who you refer or if any referrals actually do run ads on your site. Adsense say that you ‘may’ notice increases in revenue/CPM but really there is no way of tracking the impact directly which makes reviewing the benefits of this a lot harder. Technorati Tags: Google, Adsense, Darren Rowse […]
No thanks. When I sell advertising, I sell it on a CPM basis, and I start very high.
For people who aren’t seeing the “Advertise On This Site” in their ads, Google says that it will be active in two weeks:
Your content is valuable. And starting within the next two weeks, advertisers will be able to bid for placement on your site right from your web pages. With Onsite Advertiser Sign-up, a new feature of AdSense, your AdSense ad units will display an ‘Advertise on this site’ link that takes interested advertisers to a page which you can tailor for your business. On this page they can see your details about your site and the Google AdWords program. Advertisers who sign up for AdWords through this landing page will create an ad automatically targeted to your site, and your site alone. And more advertisers competing to display ads on your site means more revenue for you.
Okay, here’s a test question…
Say I sell a banner ad for $100 a month and get about 200 click-thrus (many more impressions), that’s about .50 a click-thru.
My google ads on top of my page may cost the advertiser $1.50 per click-thru, 3x as much.
I make money from the google ads on top but not any extra money from click-thrus on my banner ads.
OK, here’s an answer:
Say I’m a widget maker and I want to focus on all the Widget review sites. It’s a heck of a lot easier for me to do that through this than to contact each widget site individually and find out what they charge. Also, I need to audit each site individually to be sure I really am getting what I paid for. With this Google feature, I just make up a “Widget site” specific ad, and click away to have Google handle the whole thing for me.
One thing missing here (unless I just missed it) is an ability to give folks a link that would let them go directly there without waiting to see an ad that allows that. If I’m that Widget maker, I’m going to be searching and visiting sites – I’ll want an easy way to tell Google that this is one I want to advertise on.
Adsense Onsite Advertiser
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It looks like the links are active now. I use my adsense account on three sites, so I just have the page display as the “advertise on this network.” The sites are generally related, so it’s a alright solution for now. One of the sites is http://www.laughmachine.com, you can see the new link on the top ad.
I’m not getting the link on my ads at all.
Oh well.