Inspiring comments from Stephen in the last post:
‘Up until last weekend, my adsense in-page banners used my site colors, but had a complimentary color border to make them stand out more against the content. My daily average for October was just over $2 a day – I had good traffic, but an awful CTR. I was getting far more cash from Chitika.
Last weekend, I followed a tip I read here to make the border the same color as the background color so they blend in better, as Darren does here on the site. I also implemented channels to track better what was going on
In the last seven days, my adsense revenue alone has jumped to over $220 – an average of over $30 a day. HUGE difference. And my channel data has suggested which type of banner dramatically outperforms the other, so now I can optimize even more.
So let’s see, I spent an hour doing it, it brought me an extra $200 a week in revenue. I guess in a year’s time, I might well look back and call that a $10k hour.’
Wow – that’s an increase from just over $2 per day to over $31 per day! That was a pretty worthwhile hour of work!
PS: I talk about blending your ads in part 7 of my Adsense tips – the same principle applies for all types of contextual ads that I’ve come across.