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Google have just made Google Analytics available for free to Adwords advertisers. Google Analytics is a re-branded ‘Urchin Analytics’ which previously costed $199 per month. Google bought Urchin out in March of this year.

Here’s how they describe it:

“Learn how visitors interact with your website and identify the navigational bottlenecks that keep them from completing your conversion goals. Find out how profitable your keywords are across search engines and campaigns. Pinpoint where your best customers come from and which markets are most profitable to you. Google Analytics gives you this and more through easy-to-understand visually enhanced reports.

Available in English, French, Italian, German, Spanish, Dutch, Japanese, Korean, Simplified Chinese, Traditional Chinese, Portuguese, Danish, Finnish, Norwegian, Swedish, and Russian, and seamlessly integrated with AdWords, Google Analytics provides the actionable information you need to improve your site content, optimize your ad campaigns, and boost your ROI.”

I’m yet to dig too deeply into Google Analytics yet myself (I’m currently installing it) but it tracks the ROI of your Adwords campaigns (if you have any) but from what I understand also will track other traffic also.

I’ll write more as I analyze (sorry) the service and learn more about it but I’ve got a feeling it’s going to be very very useful.

Read more about it on the many articles appearing on Google News.

update: It looks like they’re under a lot of load in terms of traffic because it’s all running incredibly slowly at this stage. What I’ve seen so far is that once you’re registered it is a matter of installing some javascript between your head tags and then waiting up to 12 hours for the statistics to start to come through.

They also seem to allow you to track multiple sites through the one account. No real information in mine yet but I’ll be watching what they give me in the next 12 hours.

About Darren Rowse

Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.

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Comments

  1. I have a typepad midrange account (not the PRO that allows for HTML editing) and have tried it on a Typelist in Typepad and it seems to be working (well when you do the check status, it seems to say its there). Will see if I get any meaningful stats.

    Thought your readers might be interested (although I am sure they are all making enough money from ads after reading your site that they can afford the top price typepad accounts).

    HTH
    Molly
    http://www.mollyzine.com

  2. Ben says:

    I just put the code on my site and it looks like it’s tracking everything nicely. The software itself looks pretty impressive, lots of Ajax and JavaScript.

    I think even if you’re not a big AdWords user the information gained from Webmaster view will be very impressive. Wonder how MeasureMap will do with a company as big as Google getting into the web stats market…

  3. Jon Gales says:

    I’ve been a user of Urchin Live for a few months now and it’s great. So this is awesome news. It was $199 a month but that was for the first million visits… $99 extra after that (and I think for each new million). This is free for 5M page views or infinity if you have an AdWords account.

    What a move.

  4. Cigar Jack says:

    For you users of Adwords, are you seeing a decent amount of traffic from them? I’m looking for ways to help boost my traffic/community awareness and was thinking of investing some money into Adwords.

  5. pcunix says:

    Can someone explain why the Terms say:

    “You may not use the Google Services to sell a product or service, or to increase traffic to your Web site for commercial reasons, such as advertising sales”

    How does that reconcile with “Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You’ll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors.”

    ????

  6. pcunix says:

    Perhaps I’ve answered my own question: the above was from the Terms they mentioned when I first signed in, but when I created an account, I got a different set of terms.. very confusing.

    I also wonder (and who knows, maybe I’ll find that too) how they are going to reconcile my adwords account which is under a different login – I tried signing up with that name, but it wouldn’t let me..

  7. pcunix says:

    Another question:

    I’ve managed to get signed up, but I have not yet seen any email giving me the account number to stick in the head section.

    I CAN see the reports page and the links there refer to apparent numbers like rid, cid, sid etc. – do any of those match the account number I need?

  8. pcunix says:

    Never mind :-)

    If you click “Check status”, it tells you the code isn’t installed but then helpfully shows you what is needed with the correct account number.

  9. Ken says:

    Just reading your article now, had posted one similiar early this morning and I’ve got to say, I’m impressed. Haven’t tied it in with AdSense as of yet but from moving through the features it seems they’ve come up with a winner – moreso because the €199PM fee has been waived – excellent :)

    I’m using WordPress for my own blogging, editing the Analytics code into the header template is a breeze if you know what you’re doing – for those who don’t and want to get involved there is a plugin for WP circulating to allow you use GA on your blog.

  10. Jeff says:

    Here is a link to the WordPress plugin that was mentioned earlier http://blog.thedt.net/2005/11/14/google-analytics-plugin/

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