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Google Automat

Interesting post over at Inside Google on a patent that Google has filed for a product called Google Automat which looks like an extension to their AdWords program where advertisers can not only place an AdWords ad but can get their own free standing page to serve as a product description.

Inside Google have some pictures of Automat from the Patent which uses an example of someone trying to sell their Digital Camera (see below – click to enlarge).

So what we’re seeing here seems to be a system for smaller advertisers who don’t have their own web pages. It’ll be interesting to see if and how this develops and what impact it will have not only on publishers using AdSense but also on sites like eBay who could stand to loose by Google getting into more of a classifieds type industry with their ads.

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About Darren Rowse

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Comments

  1. Gilad says:

    Indeed, this seems like a killer idea. Google ‘funnels’ the majority of the traffic on the Internet, and this is a great way to recycle it’s traffic and power.
    If this is really going to be implemented across the board, I wonder what will happen with eBay’s ads which currently populate almost every search…

  2. Tom says:

    Perhaps this could be linked to Google Base?

  3. Tom, I thought the same thing and blogged about that on my blog yesterday! I thought that when I heard Steve Gilmore and his crew on Attention Tech talk about Google Base a week or so ago.

    My entry is here: http://www.mollyzine.com/mollyzine/2005/11/google_automat_.html

    HTH
    Molly
    http://www.mollyzine.com

  4. Felipe says:

    So we could have the very same links in normal answers on the left and in commercial links on the right? What a mix, I thought Google didn’t do and didn’t want to do that.