Comments on: Contextual Ad Prices Falling?

By: Brian

Brian — Fri, 11 Nov 2005 03:37:28 +0000

I really enjoy your blog. Please keep the informative logs coming. You’ve been added to my favorites!!

By: Doug

Doug — Thu, 10 Nov 2005 14:05:40 +0000

Yeah, well just take a look at the numbers too. It’s only -6% and 15% of the loss was on Mortgages/financing. And interest rates are rising and that industry is slowing. Duh. :-) That and the seasonal lull make me think there’s not a thing to worry about. Still, I would almost expect a slight drop due to all the Adsense clones coming out, so this is actually very good news given the context of the “losses”.

By: Anthony

Anthony — Thu, 10 Nov 2005 05:17:37 +0000

I agree with Jon, general consumer confidence has been down in most economic regions in the last few months so it would seen only natural that if retail sales/conversions are lower than normal then total advertiser spending in these areas might have been pulled back to reflect the change in consumer sentiment.

By: Jon

Jon — Thu, 10 Nov 2005 03:02:56 +0000

The prices of ads will fluctuate in accordance with what the advertisers get out of the traffic and the general internet economy. If sales are up so will the ad prices; ads are just a piece of the puzzle.

By: khurrum

khurrum — Thu, 10 Nov 2005 02:16:18 +0000

oh okay :) thanks.

It must be tricky to keep both advertisers and publishers happy especially with the increased ad network competition.

By: Darren Rowse

Darren Rowse — Thu, 10 Nov 2005 01:56:51 +0000

not that I know of khurrum

By: khurrum

khurrum — Thu, 10 Nov 2005 01:46:57 +0000

Is there some way for ad publishers to know who pays the highest so we could switch to whom ever gives us the best deal?

By: CaricatureKing

CaricatureKing — Thu, 10 Nov 2005 00:38:00 +0000

Maybe this is just a reflection of greater advetising options in the market (aka competition).