One of the long standing problems with podcasting for dollars is the business model – and particularly trying to find advertisers willing to sponsor a podcast (in fact finding advertisers can be a problem for bloggers also). Fruitcast is a new service for podcasters that attempts to help them find income streams by matching podcasters and advertisers through a bidding system. On their home page they pitch their service to podcasters by writing:
‘Want to earn income from your labor of love? Putting ads on your podcast is now as easy as signing up for an account and changing the URL of your podcast’s RSS feed. Tasty!’
To advertisers they write:
‘You’ve wanted to advertise on podcasts, but there has never been an easy way to do it—until now! Put your audio spots on multiple podcasts within mere minutes. Yum!’
Fruitcast is a service of Forty Media. I’d be interested to hear how any of your with Podcasts find it if you give it a go.