Comments on: Gizmodo lands iPod Advertising Campaign http://www.problogger.net/archives/2005/11/04/gizmodo-lands-ipod-advertising-campaign/ Blog Tips to Help You Make Money Blogging - ProBlogger Fri, 10 Feb 2012 16:53:59 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: George http://www.problogger.net/archives/2005/11/04/gizmodo-lands-ipod-advertising-campaign/comment-page-1/#comment-153953 George Sun, 06 Nov 2005 00:25:45 +0000 http://www.problogger.net/?p=1744#comment-153953 I refreshed about 20 times and was still not able to see the iPod ads. I refreshed about 20 times and was still not able to see the iPod ads.

]]> By: Jon Gales http://www.problogger.net/archives/2005/11/04/gizmodo-lands-ipod-advertising-campaign/comment-page-1/#comment-153354 Jon Gales Sat, 05 Nov 2005 00:54:04 +0000 http://www.problogger.net/?p=1744#comment-153354 Ignat, politics? Do you really think Apple's ad agency really cares about politics? They care all about visibility and demographics and of course cost. There are lots of more realistic reasons (inventory, price, exclusivity, sales talent, etc) that a site like Engadget isn't running the ads. Gizmodo's sales staff seems to be better at getting the big branding campaigns... Right now they are running campaigns from Olympus, Sonos, Rockstar Games, Nikon, TomTom, Apple, Sunrocket, etc. Engadget is showing only AdSense and Palm for me. Most of Apple's blog related advertising is for WWDC. A lot of Mac sites make big bucks based on a tiered CPC model. Ignat, politics? Do you really think Apple’s ad agency really cares about politics? They care all about visibility and demographics and of course cost. There are lots of more realistic reasons (inventory, price, exclusivity, sales talent, etc) that a site like Engadget isn’t running the ads.

Gizmodo’s sales staff seems to be better at getting the big branding campaigns… Right now they are running campaigns from Olympus, Sonos, Rockstar Games, Nikon, TomTom, Apple, Sunrocket, etc. Engadget is showing only AdSense and Palm for me.

Most of Apple’s blog related advertising is for WWDC. A lot of Mac sites make big bucks based on a tiered CPC model.

]]> By: Ignat http://www.problogger.net/archives/2005/11/04/gizmodo-lands-ipod-advertising-campaign/comment-page-1/#comment-153350 Ignat Fri, 04 Nov 2005 23:38:20 +0000 http://www.problogger.net/?p=1744#comment-153350 Congrats to Gizmodo indeed. I wonder why Engadget didn't get any Apple love? Politics, personal connections. I'm sure that politics had something to do with Apple's choice... I think for ads on blogs in general, it is important what kind of audience is reached, their geographic, demographic, and even political orientations are important to advertisers. Congrats to Gizmodo indeed. I wonder why Engadget didn’t get any Apple love? Politics, personal connections. I’m sure that politics had something to do with Apple’s choice…

I think for ads on blogs in general, it is important what kind of audience is reached, their geographic, demographic, and even political orientations are important to advertisers.

]]> By: Brad D. http://www.problogger.net/archives/2005/11/04/gizmodo-lands-ipod-advertising-campaign/comment-page-1/#comment-153298 Brad D. Fri, 04 Nov 2005 20:09:38 +0000 http://www.problogger.net/?p=1744#comment-153298 Yeah I doubt anyone over there is complaining about that one. Lining pockets is not something peple tend to moan about. Congrats to the folks at Gizmodo :) Yeah I doubt anyone over there is complaining about that one. Lining pockets is not something peple tend to moan about. Congrats to the folks at Gizmodo :)

]]> By: The Language Artist » Link Love: The Busy Blogger’s Friend http://www.problogger.net/archives/2005/11/04/gizmodo-lands-ipod-advertising-campaign/comment-page-1/#comment-153235 The Language Artist » Link Love: The Busy Blogger’s Friend Fri, 04 Nov 2005 18:41:01 +0000 http://www.problogger.net/?p=1744#comment-153235 [...] A blog owned by rich entrepreneur is set to make even more money. [...] [...] A blog owned by rich entrepreneur is set to make even more money. [...]

]]> By: Todd http://www.problogger.net/archives/2005/11/04/gizmodo-lands-ipod-advertising-campaign/comment-page-1/#comment-153158 Todd Fri, 04 Nov 2005 16:43:02 +0000 http://www.problogger.net/?p=1744#comment-153158 The ipod campaign should help keep the wolf from Gizmodo's door :) The ipod campaign should help keep the wolf from Gizmodo’s door :)

]]> By: jesse http://www.problogger.net/archives/2005/11/04/gizmodo-lands-ipod-advertising-campaign/comment-page-1/#comment-153150 jesse Fri, 04 Nov 2005 16:31:24 +0000 http://www.problogger.net/?p=1744#comment-153150 That's gonna be a hefty sum That’s gonna be a hefty sum

]]> By: Miha http://www.problogger.net/archives/2005/11/04/gizmodo-lands-ipod-advertising-campaign/comment-page-1/#comment-153081 Miha Fri, 04 Nov 2005 14:38:59 +0000 http://www.problogger.net/?p=1744#comment-153081 Damn, I wish they've come to me first. It would be much cheaper. ;-) Damn, I wish they’ve come to me first. It would be much cheaper. ;-)

]]>