Congratulations to Gizmodo for landing what is a very large fish when it comes to advertisers.
Today I noticed a campaign with Apple focussing upon iPods which link to the official iPod page. The ads are not on every impression but target a fairly high percentage of the impressions I saw – looks like a substantial campaign. When I first saw it I thought it could have been an affiliate program but Gawker (the team behind Gizmodo) confirms that it’s a campaign directly with Apple.
Apple are known for not advertising much online so this is a rather big catch for the Gawker team.