Steve Rubel writes about the ‘secret sauce‘ for getting corporate blogs noticed in the midst of the millions of other blogs and corporate sites out there. His advice is:
‘The short answer is, your blog won’t get noticed unless you nurture it. This means – in an ideal situation – weekly or even daily someone is pumping the weblog with fresh compelling content. But any old content won’t do. Corporations interested in blogging need to add value to people’s lives. That’s the biggest key to a successful corporate blog that keeps people coming back.’
I think his advice could be applied to all types of blogs.
Add value to people’s lives and your blog has a significantly better chance of succeeding. Add no value and why would anyone bother reading it?
So here’s the question to be asking – ‘what value does your blog add to your reader’s life?’
It’s a worthwhile question that is worth pondering for each blog you we run.