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Adsense Halloween Theme Ads

Being away all weekend I missed the Halloween themed Adsense ad units that were apparently going around.

Luckily Jen was on the case and spotted a number of different types of them including this one.

Halloween3

It looks like Adsense are experimenting with some ways of drawing readers eyes to their text ads. It will be interesting to see if they do it again in the lead up to Christmas – I guess that depends upon how well these ads perform.

About Darren Rowse

Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.

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Comments

  1. Fabio says:

    I think they have to test this new text ads on many different niche sites to see if the CTR will increase. But it’s however a good news from Adsense….

  2. Rezza says:

    hhhmmm…..for some, it’s good news as reader will be attracted to click it. but for some, it’s a nightmare.. reader will leave the site earlier as they are attracted right a way with the ad.

  3. Tim Grahl says:

    Or is this just another gimmick to get users to click and everybody will soon learn to ignore?

    The best thing about the Adsense is the contextual advertising… anything flashy that’s added only takes away from that imo.

  4. Abdul Rahman says:

    I do think this is interesting as I see this type of ads appeared before (TrafficMP) if I am not mistaken.

  5. marcel says:

    I don’t want these themes appearing on my sites.

    I really hope they did not appear on my sites.

  6. Sean Fallon says:

    I think adding themes is a great way of differentiating units. I worry that people are becoming accustomed to seeing the same type of Google ads on almost every site out there.

  7. Michele says:

    Interesting idea, but where were they used? I didn’t see them anywhere over the last couple of days either on my own sites or those that I frequent

  8. Candy Addict says:

    I didn’t see them on my candy site (which seems like it would have been a prime candidate)

    brian

  9. OnGadget.com says:

    I look forward to seeing those appearing on my website and i think they’re more attractive to users and hope the CTR could go up…