Dane from Business Opportunities Weblog has been presented with an interesting opportunity to make a few dollars from his blog by being paid by American Express to blog about a speech to be given by Richard Branson and to host a discussion afterward. Dane writes:
‘I’ve been hired, with two other veteran business bloggers (Anita Cambell of Small Business Trends, and Rob May of BusinessPundit) to be a part of the online blogging event….
Following the live event, the three of us will spend the rest of the week responding to Branson’s talk and writing about a variety of entrepreneurship topics relevant to the theme of the event. Clay Shirky, a professor and blogging pioneer, will be serving as our moderator for the online discussion.’
It’s an interesting experiment by American Express. Dane gets to post a disclaimer and gets to express his own opinions through the process. I wonder if we’ll see more of this in future?