I’ve been pondering a feature that Yahoo have added to their Yahoo News pages at some point in the last few months.
The feature I’m talking about is Y!Q - an in content link that appears on keywords in News articles that looks like this:
If you click this link a little box opens up over the article you are reading with some results from yahoo search and news like this (click to enlarge):
Obviously Yahoo are beta testing Y!Q in an attempt to integrate their services and push traffic back into their Search and News results – but I’m wondering how long it will be before they add advertisements to the pop up screen and then offer this system to publishers to use in a similar way to YPN or Adsense.
In some ways this would be a cross between Vibrant Media’s IntelliTXT which puts text ads into content as links and the Adsense for Search. I suspect we’ll see more and more advertising options that become more and more deeply linked into sites in the coming years – perhaps this is a step towards this.
Update: I should have dug a little deeper in Y!Q before posting – it seems that publishers can already use it on their sites. There is no integration with any income stream for publishers at this stage (and no mention that i can see of it being added) but you can get more information on using it at Y!Q Beta for Publishers.