I got so excited about it, I got my own ad people involved and we have set up PixelsAnyone.com.

Our advertisers are reporting some awesome results just in the few short weeks we’ve been online. They vary from “20 list signups”, to several new orders tracked directly to this ad, etc.

Now, here’s one reason I believe our site as well as Alex’s site is successful. We continue to add fresh content using our blog, and updating 3 other pages within the site regularly.

We also are working at driving traffic to the site using a system of JV Partners who have very large subscriber lists. Starting now and over the next 6 weeks, they are conducting a mailing campaign, with two mailings each to over 10 million subscribers.

Couple that with well-placed and well-timed press releases and additional promotional tools, we are geared for success.

And lastly, we’re already planning for second and third generation techniques.

As a backlink the MDH theme is totally off topic to what I do – the relevancy is well, almost non-existent to my content (Internet business education). So yes I might get some PageRank but the “vote” for my site will hardly be relevant so frankly a waste of cash if that was the strategy.

The MDH in the early stages would have been a good way to get a lot of bad traffic. My experiment took about 5 days to generate the donations to pay for the ad. In that five days the MDH had about another $100,000 worth of advertisements go online effectively destroying the impact of any of the smallest ads, like what we eventually bought. As people have said, we missed the early rush where the small ads could stand a chance.

The only type of marketing where I think the MDH might be effective now is as a highly generalised branding strategy, and only if you don’t mind being associated with the MDH and are willing to buy a big advertisement (spend at least $1000). Brands that have mass market appeal and spend loads of cash keeping their brand in the face of a generalized market (think coca cola, apple, nike) might benefit from the exposure from a “stunt” ad like this. Again though, does a company like Apple want to be associated with a fad like the MDH?

Ideally I think something like a Richard Branson Virgin company would match the MDH well. I could see them taking on MDH as a poster child of sorts, using it as a marketing stunt, which is basically what the MDH is. I’m still amazed the damn thing managed to take off, but the fact that I’m talking about it now demonstrates why it did – it’s interesting, I’m just surprised it managed to get off the ground from being a “silly idea” that could never work to an Internet fad that did work. There had to be some good viral marketing going somewhere and the first few companies that paid for advertising were really gambling on the site taking off.

I’d also agree that this wouldn’t help PR very much as its an image link on a page with hundreds (thousands?) of other links.

So many links on one page reduces their power heaps.

You probably heard of the Million Dollar Homepage  – set you by a guy trying to pay for college.  The idea is simple – he has 1,000,000 pixels in an image to sell and you buy a small block (minimum purchase 10 x 10 pixels = …

I received over 1000 unique visitors after buying a single 100×100 pixel ad. Overall, my traffic increased by 30%.

The adsense profits have risen slightly and the 100×100 ad will pay for itself in 1 month. PLUS the ad will remain there for 5 years. Not 1 month, not one year, but 5 years.

The ROI is there. Content is king – but not everyone can write well, or even has the time…

As far as I recall, the links are done by an image map and not proper tags. This might present a big problem to those counting on it helping their PageRank, etc. Can’t confirm all this though..

regards
Leo

Content is indeed king, however and ad-board directly linked to a regularly updated site with good content might be a good way to go.

See how I’m approaching it at:
http://basicjuice.blogs.com
and
http://milliondollarwine.com

“Of course, I hope that the people buying pixels don’t assume that those pixels will flow PageRank. :)”

(source: http://www.search-marketing.info/newsletter/articles/matt-cutts.htm)

…and even if they did, what use is one link on a page that contains 10,000 links? You’re better off doing a link exchange or two, or posting in a forum with your URL in your signature. Or leaving a comment here. :)

How can one expect to have the same or similar results from a non-targetted and poorly visible space when compared to contextually targetted ads on an established site with regular readers and not just gawkers.

Yes Yaro, content IS King; but common sense is the Queen. And we all know who runs the court.

Anybody who bought advertising space on The Million Dollar HomePage looking to see an upsurge in traffic was never going to be anything but disappointed.

The benefit of buying space on a site like this isn’t for a quick boost in traffic but for the long term benefits of the link. This small site has links coming from some of the most popular news sites in the world and each of those is given weight by Google and the other engines.

In turn anyone being linked to from Million Dollar HomePage will see some of that link weight transfered to their site.

In short you’ll improve your PR, which in turn will allow you to link to other pages on your site and improve their SE Ranking.