I like this spin on the idea…very nice job.

Thanks for the write-up! I’ve been going a little nuts trying to make the set-up of Alane By Day clearer, but I’ve stopped worrying too much. It’s an idea I came up with when I saw that Alane (a good friend), like many people I know, with a lot of talent in her field, but little understanding of how to make a living at it.

So I thought – “I’ve started several successful businesses, and I know most of what’s necessary, and when I don’t I know, I can find the people who do. And since so many people don’t know how it’s done, why don’t I expose the whole process, in real-time, on a blog?”

So I formed Transformist LLC. For Alane By Day, I called up Experts that I knew, or found new ones, for all the different aspects of starting up a business, and asked them to volunteer their time and services. Amazingly, most of them said “YES!” In the future, I’ll do this again, with a different team of Experts (some may be the same), for a different talented person. Transformist will do some of its projects online, and for others (who don’t want the scrutiny) it will act more as a regular business consultancy, focusing on the personal transformation of the client into a businessperson. I’m hoping that I can help people who are great at what they do, but don’t know how to get people to buy from them.

And I have to add that your site was a real inspiration to me. Not necessarily because I want to make money blogging per se, but because the advice here on how to run a blog that people want to read is absolutely invaluable. Thank you so much.

Antony