Interesting article over at Clickz on A Tale of Two Blog Adverting Moguls – John Battelle from Federated Media Publishing and and Philip Kaplan from Adbrite – both of whom are making a mark for themselves in Blog-vertising.
‘One is a celebrated bubble-era publisher, an Internet consultant, a book author and — currently — a blog advertising entrepreneur. The other? Well, he could be described exactly the same way. Yet could two men be more different than John Battelle and Philip “Pud” Kaplan?…’
It’s refreshing to see an article taking a slightly different spin on things than normal.