What a stupid stupid purchase. This is not good for AOL, they live in the Mom and Pop land of psuedo internet, although as customers they do spend spend spend. I see Time Warner being a better fit, or Dennis Publishing or Emap, but not AOL.

This is good for competitors of Weblogs inc, as it means it is going into corporate hell. It’s brand is its ceo, when it loses that it loses its soul.

Think an Oprah style blog network – nothing but topics interesting to stay at home moms – fashion, self development, cooking, gossip. Get a good handful of blogs up on those topics, say start with 10 and aim to get to 50 after a year. Keep it growing, monetize with advertisements etc and then someone will come knocking and offer you a big cheque.

Talk about a time of opportunity!

Of course looking at this at a macro level makes it seem easy, the path is a lot more complicated and labor intensive then the “big picture” view might make it seem. Commitment is required, maybe some venture capital to hire the bloggers and keep them well paid while advertising revenue grows so you start off professionally and with good staff. Afterall the bloggers will be the make or break variable because you require great content, good writing and someone that cares enough about their blog to get out there and market it.

Anyway, this post is long enough…back to work Yaro!

Recipe for success – build a content network with lots of readers. Easier said then done? Perhaps, but riding the blog wave of popularity is certainly still possible, especially with many people willing to write for pay. Bring them together under a theme and in two years time you might make a million or two yourself.

The guy’s a serial entrepreneur and with the extra funds I expect him to come up with something brilliant (and possibly blogosphere related) ;-)

http://radio.weblogs.com/0001011/2005/10/05.html#a11377

email me for details.
(haha)