It’s similar to some plugins that I’ve seen to do the same thing with Adsense which might be helpful.
However keep in mind that inserting ads inside individual posts means that you later on if you want to remove ads or change colors of them that you will probably need to go back to each post you’ve inserted them into to manually change them.
This is why I prefer to use templates of my blog to insert ad code. You might find it slightly less flexible in terms of ad positioning if you do this – but later on if you want to move or change the design of your ads you simply have to change one thing and rebuild your site rather than surfing to individual pages.
Having said this – some people love these plugins because it gives them complete control and flexibility over individual positions for ads on their blogs – if that’s you this might be worth installing on you WP blog.
Speaking of Chitika eMiniMalls – those of you experimenting with them might like to know that you’re not alone. Today I was surfing by the massive Gizmodo and spotted that they are rotating them through a number of their ad blocks also.
Congratulations to Chitika – it looks like their beta test is turning out to be a very successful trial.