A recent Blogads.com campaign by Audi brought about some pretty staggering results with 29% of traffic to their Audi A3 promotional website coming from BlogAds. The amazing part is that the BlogAds cost were just 1.5% of their total ad spend for the campaign. Now THAT is a good return on investment!
Blog Advertising works!
Found via Adrants
My name is Darren Rowse and I’m a full time Blogger making a living from this new and dynamic medium from blogs like Digital Photography School and TwiTip - Twitter Tips.
Back in 2002 I stumbled upon an article about ‘Blogging’. I didn’t know it at the time but that moment changed my life. Since then I've become a full time blogger and have blogged on over 20 blogs and co-founded the b5media blog network.
You can connect with me via social media sites at Facebook (friend limit reached) - Facebook Fan Page - LinkedIn - ProBlogger on Twitter (also ProBlogger.com on Twitter) - SU - FriendFeed - Digg
10 Responses to “Audi Finds that Blog Advertising is Cost Effective” - Add Yours
Joel Strellner
October 1st, 2005 7:12 pm
I think you meant Audi, not Audio. Correct?
Ben Helps
October 1st, 2005 9:06 pm
Hmm, the article actually says 0.5% of the ad spend ;-)
William Cox
October 1st, 2005 11:21 pm
So this tells me that 1) currently bloggers aren’t getting their moneny’s worth from the advertising and 2) hopefully big companies like this will start to bid up the price of ads on blogs.
Whether this is good or bad, I’m not sure. Thoughts?
jim
October 2nd, 2005 10:01 am
I hope the word on this gets out, the more money companies put into advertising on blogs the better off we’ll all be.
Nick
October 2nd, 2005 12:46 pm
I don’t think blogs are getting their money’s worth because we don’t know what that is. There is such a wide range of sites/blogs and the advertisers…how do we gauge what our advertising space is worth unless you’ve sold advertising before?
Blog Blog » Blog Archive » Blog Advertising Is More Successful?
October 4th, 2005 2:15 pm
[...] Audi Finds that Blog Advertising is Cost Effective according to Darren Rowse at Problogger.net. A recent Blogads.com campaign by Audi brought about some pretty staggering results with 29% of traffic to their Audi A3 promotional website coming from BlogAds. The amazing part is that the BlogAds cost were just 1.5% of their total ad spend for the campaign. [...]
Athomemama
October 4th, 2005 2:19 pm
Could be because it’s easier to click an ad when you are already online than to get up while watching tv, boot up the computer, type in a site (if you remember it still), and check out the site. Who am I kidding, noone’s getting up from the couch while watching TV to pull up the Audi site. LOL
Used Audi
October 22nd, 2008 12:51 am
There is nothing wrong with the audi website especially if you are after an Audi. I remember when I got my first audi, I fell in love with it and waiting for it was a nightmare so I was on the site checking it out loads lol. Is it just me or is anyone else like that lol???
Link Building
March 27th, 2009 2:36 am
There are various questions that I had about link building but you have really done a great job clearing most of the up for me, thanks.
Baseball Village
April 20th, 2009 5:10 am
Well researched site – will look to incorporate some of your ideas into my site.
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