Written on October 1st, 2005 at 06:10 pm by Darren Rowse
Audi Finds that Blog Advertising is Cost Effective
A recent Blogads.com campaign by Audi brought about some pretty staggering results with 29% of traffic to their Audi A3 promotional website coming from BlogAds. The amazing part is that the BlogAds cost were just 1.5% of their total ad spend for the campaign. Now THAT is a good return on investment!
Blog Advertising works!
Found via Adrants
7 Responses to “Audi Finds that Blog Advertising is Cost Effective”
Joel Strellner
October 1st, 2005 7:12 pm
I think you meant Audi, not Audio. Correct?
Ben Helps
October 1st, 2005 9:06 pm
Hmm, the article actually says 0.5% of the ad spend ;-)
William Cox
October 1st, 2005 11:21 pm
So this tells me that 1) currently bloggers aren’t getting their moneny’s worth from the advertising and 2) hopefully big companies like this will start to bid up the price of ads on blogs.
Whether this is good or bad, I’m not sure. Thoughts?
jim
October 2nd, 2005 10:01 am
I hope the word on this gets out, the more money companies put into advertising on blogs the better off we’ll all be.
Nick
October 2nd, 2005 12:46 pm
I don’t think blogs are getting their money’s worth because we don’t know what that is. There is such a wide range of sites/blogs and the advertisers…how do we gauge what our advertising space is worth unless you’ve sold advertising before?
Blog Blog » Blog Archive » Blog Advertising Is More Successful?
October 4th, 2005 2:15 pm
[…] Audi Finds that Blog Advertising is Cost Effective according to Darren Rowse at Problogger.net. A recent Blogads.com campaign by Audi brought about some pretty staggering results with 29% of traffic to their Audi A3 promotional website coming from BlogAds. The amazing part is that the BlogAds cost were just 1.5% of their total ad spend for the campaign. […]
Athomemama
October 4th, 2005 2:19 pm
Could be because it’s easier to click an ad when you are already online than to get up while watching tv, boot up the computer, type in a site (if you remember it still), and check out the site. Who am I kidding, noone’s getting up from the couch while watching TV to pull up the Audi site. LOL
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