Written on September 27th, 2005 at 12:09 pm by Darren Rowse
MSN Preparing for Contextual Advertising
Jen has the news that we’ve all been expecting – signs that MSN are getting ready to get into contextual advertising. Jen talks about one of the advantages that MSN has – the ability to target demographics:
Because MSN AdCenter will feature options of target ads to particular demographics, including age and gender, this could allow publishers greater flexibility in what ads they show. For instance, I have a few sites targeting female audiences… if I could include this information in the MSN contextual ad platform, these sites could be given higher priority to showing ads that advertisers are targeting female audiences. This combined with other targeting methods could result in high paying ads for publishers and good CTR and ROI for advertisers.
It’s going to be interesting to see where all this ends up and to track the impact that MSN’s ad system has upon Adsense and YPN.
3 Responses to “MSN Preparing for Contextual Advertising” - Add Yours
Miha
September 27th, 2005 8:15 pm
Competition is always welcome. I hope they will be open for all not like YPN in the beginning (only for US citizens).
Jon
September 28th, 2005 2:38 am
Since Microsoft is so eager to lay a hurt on Google, I wouldn’t be surprised to see some some nice fat payouts [at least in the begining] on the AdCenter program.
Mike
January 15th, 2007 11:23 am
Well …..?
I’m waiting!
How long do they need to prepare? It’s been a year and a half!
Comments will be closed off on this post 90 days after it is published. Apologies to those this impacts but it's a regrettable and temporary measure to combat a growing comment spam problem. See our most recent posts where you can comment here.