Comments on: “What is a Good CTR in Adsense?”

By: Chuck

Chuck — Thu, 28 May 2009 18:54:49 +0000

My CTR is so low that I’m wondering if a hacker is somehow stealing my clicks. I’m doing everything right and have been trying for almost a year. The CTR is less than 1/10 the expected range.

By: Daniel McGonagle

Daniel McGonagle — Thu, 14 May 2009 03:39:51 +0000

Man, am I glad I read this post…

I’ve been experiencing higher than 3% but was told that 25-30% can be attained. One suggestion that I would have for Adsense people, even though I’m relativley new to this is:

- inner linking. It’s good for SEO and makes your visitors read more pages per visit, increasing your chances of getting clicks.

- get more links and traffic to your inner pages. If you look at most blogs the front page has a lot of white space and the ads only take up a small portion of the whole front page, reducing CTR when visitors land on the front page their first visit. When you get traffic to individual urls those pages tend to do better, CTR-wise because the ads are better integrated with the content.

- high CTR-tested themes. There are some blog themes that are tested and proven to have good CTRs but like anything else, things change, so if you’re using Adsense blog themes, you might need to use different themes, or..

- plugins. Use plugins that randomize the ad placements so it appears like those ads are part of the content and not affected by “banner blindness”.

- colors. I diagree with the commenter who said the ad colors must match the theme of the site and the text or whatever, because the only thing that can be said with any degree of certainty is what tweaking works for each individual site.

- the niches. Like you said, some niches are good for Adsense “clickers”, and some are not. I have heard the younger crowds who are not too tech-savvy click away like crazy, but I think that reults in lower click payouts as a result.

- Placements. You just have to tweak your placements, add more whitepsace before the content maybe or try different ad blocks.

I’ve had little success with adbrite as they appear to promise more than they deliver.

Just my thoughts here, been doing 6 adsense sites now for 2 1/2 months and my CTR is nowhere near 30% but above 3% (hope its ok to say that) .

Thanks for the post, it was encouraging to me actually.

Daniel Mcgonagle
http://linkvanareviews.com

By: Website manager

Website manager — Sun, 19 Apr 2009 04:01:11 +0000

Hi,

Congratulations to those of you who are getting high CTR – but I’m sure that I am not alone in getting no more than 0.5%

By: Lance

Lance — Thu, 16 Apr 2009 20:47:41 +0000

I’ve noticed that search engine traffic seems to do better. People tend to be in more of a “search” or buying mode and will alot of times click through.

Also place your ads where people will see them.

By: Clicker

Clicker — Fri, 03 Apr 2009 20:10:36 +0000

I typically get around 1%, and I’m reasonably happy with that. Congrats to those doing better. Thanks for all the good info in this post. I am still kinda new to this.

By: Ray

Ray — Wed, 18 Mar 2009 17:32:56 +0000

good post… I always thought Google will banned users with high CTR..

How does Google calculate revenue in relation to the CTR and Impression and other factors?

By: Jonathan

Jonathan — Tue, 13 Jan 2009 12:00:45 +0000

To attain higher CTR go for adsense large rectangle and make sure your ad colours match those of the text and background colour of yourweb page. If you are running a blog, then place ads towards the end right before comments or related pages section.

By: Security Tips For The Home

Security Tips For The Home — Sat, 27 Dec 2008 14:22:56 +0000

Hey this is a great post. And great comments too!
I think that if you get higher than 10% CTR Google may well get a red flag, but I wouldnt have thought it would mean a ban. If your site is to Google Adsense TOS then I wouldnt have thought you would have anything to worry about. I guess the red flag would prompt them to take a look at your site and make sure its all above board?

After all if the CTR is high and it is coverting for the advertisers, then Google is happy, advertisers are happy and the publisher are happy!!!!

By: Brian

Brian — Tue, 14 Oct 2008 21:43:00 +0000

CTR is very important to me. I am currently recieving a 2% click through rate and that really hurts my earnings. Ad placement is very important on how good your CTR is. Recently I changed my ad placement which make my CTR on my business blog go from 1% to the now 2%.

OOBR
http://www.officialonlinebusinessreviews.com

By: Analyst

Analyst — Sat, 04 Oct 2008 19:33:54 +0000

All those who are being verbose with 17-20% ctr will find that the same will reduce as the blog becomes old. A high CTR is generally with low traffic. Generally 5% CTR is good,anything above 10% raises red flag with Goolge. I feel a specific targetted blog like broadband speed test may have more CTR due to the quest of people to have faster speed. Regards
http://www.indian-share-tips.com

By: Sherry

Sherry — Sun, 07 Sep 2008 17:27:34 +0000

Yep, I meant CTR. It seems to have stabilized, but is down about 40% – 50% from last year. Blogs, at least for me, tend to be the worst, as do pages with more general info.

By: MusicmuziK

MusicmuziK — Sun, 07 Sep 2008 05:59:24 +0000

“CRT for many has taken a dive with some changes in.. ” Sherry, you mean CTR.

Well my site has a reasonable traffic but low CTR so any Ideas to help me out to increase CTR…

By: yMladenov

yMladenov — Thu, 28 Aug 2008 13:17:09 +0000

Hey man, great article!

On the CTR issue – increasing ctr is deffinetly based on a handfull of facturs, BUT there are some basic rules i find great to follow:
1) Blend your ads with your site design
2) Big Square ad format converts best (as well as the smaller ones)
3) Additionaly a link-ad without border does the trick (might be great for archive pages, btw)
4) Keyword-rich pages for maximum relevance
5) Luck (you can’t argue it has something to do with luck, lol)

Question – does anyone has a magic formula of increasing the eCPM?

By: samy

samy — Tue, 26 Aug 2008 07:01:41 +0000

two of my sites is getting a average CTR of 7.3% for the last two years

By: Maham

Maham — Sat, 02 Aug 2008 06:23:53 +0000

my CTR is 9% and on some days 12% is this ok?? what you people think? with this i have recived 3 payments.

By: Financial Nut

Financial Nut — Fri, 01 Aug 2008 22:12:57 +0000

Same. I’m at .5%. :(

By: L7 World

L7 World — Mon, 14 Jul 2008 06:30:51 +0000

I don’t know about anyone else but I’d kill just for a 1% CTR!

By: Sherry

Sherry — Wed, 21 May 2008 22:32:48 +0000

CRT for many has taken a dive with some changes in Adsense over the past few months (less clickable area plus those arrows on the ads (you don’t get anything for ads clicked if someone clicks on the arrow, then clicks on an ad in the next set of ads)). However, did something happen today? Because it seems the CTR is way up, like it used to be. I checked on some of my sites and some of those arrows are gone!

By: Rick

Rick — Sat, 10 May 2008 12:51:12 +0000

I was going to several above reviews, there are many ways one can increase CTR %, but to make a living using CTR is hard, very few smart indivisual do that and they are keeping the art of increasing their CTR close to heart ( don’t want to share )

By: craig

craig — Sat, 19 Apr 2008 10:08:03 +0000

ctr is one thing, but for me the amount of revenue generated per click is more relevant. i have a CTR of around 1.5% which is fine, but those clicks on average generate about 1.20$ each. my blog is concerned with education and distance learning – which is a highly competitive field as far as advertising is concerned. i know because when i tried to run an adwords campaign myself, getting below 2.50$ per click was nigh on impossible. i have pretty much given up on that idea now, let other people pay the money and i’ll take the adsense revenue thank-you very much, and instead i’ll just concentrate on content i have a way to go, but if i could get up to 70-100 clicks per day we’re in the realms of making a living.

i’d be interested in finding out what other people are making per click.