The Million Dollar Homepage

Want to see an enterprising online idea? The Million dollar Home Page is an attempt by one young business student to pay his university fees by selling advertising on a site – one pixel at a time. A pixel costs $1 and there are 1,000,000 of them up for grabs.

You have to buy them in 100 pixel blocks ($100 a pop) but people are buying them and he reported on his blog yesterday that he’s already paid for his 3 years of college fees completely.

Of course – a lot of those buying pixel are poker pages and affiliate programs by the looks of things – but he’s doing ok out of it and is reporting that each advertisers is getting good click-throughs for their money.

About Darren Rowse

Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn. runs on the Genesis Framework

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  1. So many have copied the original and arent getting anywhere – because it’s not original.

    If you want to innovate and be successfu you have to up the game to the next level.

    After seeing the original MDHP i came up with an idea in January and implemented it in Feb. Sicne then i’ve been more successfu than i’d hoped for.

    I’ve created the worlds first ever tactical advertising game, the first time a crossword has been used for advertising and the worlds first interactive pixel advertising-style site. And it’s working enough for me. Alex just opened my eyes to an idea i never had before, i woudn’t call it copying, not at all – it’s developing it to the next generation.

  2. sarvesh says:

    Concept is simple now implementation is important.
    check it out for 12 exclusive categories.
    Nice ,viewable images.
    Cool graphics.

  3. bd says:

    i came across this site, its a refreshing twist to the billion dollar quest and its hillarious too. think of truman show for a toy cymbal monkey. the my billion dollar homepage.

  4. Gabriel says:

    The most expensive domain in the world

    You need:

  5. I believe that Alex’s site still generates some indirect value for advertisers at least by improving their visibility in search engines. It has a PageRank of 7 and many still continue to add links to it (by the way, this article has just added one link). So, getting the link from website with such a high PageRank for as low as 1$ it is clearly a reasonable investment.
    Good luck to all the copycats :)

  6. surya says:

    what an idea? such brilliant ideas in young minds will change the entire world.i wanted to know how he lead his site from hackers.

  7. Jim Kukral says:

    I just launched a totally unique project that is slightly based on the milliondollarhomepage. But it’s original to that and I think, more fun :)

    It’s called

    Essentially, for $1, a user gets a custom designed webpage at Examples here:

    So we’re really targeting fun here. It’s made for people to laugh, and taunt their friends and put smiles on their faces. But, we consider it a unique and original idea and we’re trying to get some media attention (of course, right?).

    We have what we believe to be a strong story. Our press page:

  8. Congratulations on a great web site. I am a new computer user and finding you was like coming home. Continued success.

  9. David says:

    Want Value? Two words: ADVERTISING PYRAMID They’re going for quality vs. quantity.

  10. Giorgio says:

    Yet another one…
    Since I already had a web directory and free classifieds site, it was relatively easy to make a free pixel page to show this data in a crossword puzzle format:

  11. My similar site. (NEW)

    The Delusion: A Million Generous People Might Each Give Me A Dollar, If I Asked Them Nicely.


  1. […] Wow, this guy is selling advertising one pixel at a time to pay for his college education, and he’s already raised enough for three years of study. There are a million pixels available for a buck apiece, so he calls it the Million Dollar Homepage. (via Darren Rowse, Problogger extraordinaire) Posted: September 21, 2005 by Nathan Weinberg in: […]

  2. […] Thanks for the pointer from the ProBlogger – Darren! […]

  3. […] Among those who are on the “pixels or links for sale” bandwagon is a guy featured in this story from E-Commerce News, about yet another enterprising young man who figured out a way to improve upon the Million Dollar Page idea. This time, the young man is Brandon Rowe, and his project is called the Link Experiment. He’s simply auctioning off space for your links on his page and so far he’s made a tidy $9,120 and has an Alexa ranking of: 26,403. […]