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Yahoo Publisher Network RSS Ads

Jen has spotted what we’ve all been expecting to see – Yahoo Publisher Network RSS ads. She writes:

‘The ads are delivered as images and seem to have an autogenerated script of some sort as it contains start and end tags in the RSS code.’

She has screen caps of them here.

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Comments

  1. Kashif says:

    Too bad YPN is not allowing non-US publishers.

  2. pcunix says:

    I dunno if you should care much about YPN’s restrictions at this point. I just got approved for the beta a day or so ago, and so far, I am totally unimpressed. If there’s any contextual intelligence at all behind the ads, I haven’t seen it yet. I’m only running these guys at a small subset of my pages, but they are context rich and the YPN ads are mostly the same thing over and over and totally unrelated to anything on the page.

    However – I DO like that I can tell Yahoo a category of preferred Ads for certain directories, etc. That seems to work, but the choices for categories are very limited so I can’t make much use of them.

    Also, unlike Google, YPN policy doesn’t let me put this on any site but the one I was approved for. That means going begging for approval over and over again to get this on all my sites.

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    Yahoo Publisher Network RSS Ads Jen has spotted what we’ve all been expecting to see – Yahoo Publisher Network RSS ads. She writes: ‘The ads are…