If you’ve got a spare 10 minutes can I recommend heading to Rachel’s blog and downloading a PDF that she’s posted that is the verbatim of a talk that she and her partner (that’s blog partner and life partner) Regan did to the New Zealand Marketing Association on the topic of blogging.
Rachel showed me the powerpoint for this presentation a day or two before they gave it and my reaction to her was that it is perhaps one of the most useful summaries of how blogging can be used in business that I’ve ever seen.
The presentation is called – The power of online communities and integrating blogs into mainstream marketing campaigns
It’s not a short article but it tells the story of Rachel and Regan – two bloggers that have quietly carved themselves a niche as two of the most prominent ‘go to’ business blogging gurus in their country. Their most prominent work is the massively successful idolblog which is a fan site for the New Zealand, Australian and American Idol shows. In NZ Rachel and Regan have become not only sought after experts on blogging but also on NZ idol – in fact every time I speak to them these days it seems that they’ve just done some sort of media appearance or another as a result of idolblog. Their story is well worth reading.