Chrispian at Web Dev Source has a good, simple tip on how to find private advertisers for your blog. Here’s the crux of it:
‘The bottom line is that people are out there advertising already, find them and get them to spend some of their advertising dollars with you! ‘
It’s a good tip and one that I’ve used from time to time. The key is to find advertisers advertising on websites, magazines, newspapers etc that are similar to the niche you’re blogging about and to develop a relationship with them. This often takes time and energy – I know that some of the bigger campaigns that I’ve negotiated directly with Advertisers or their Ad Agencies have take a lot of work and negotiation.
Also keep in mind that in many cases advertisers set budgets well in advance of their actual campaigns – you may have to wait a while before it pays off – but its definitely worth making enquiries with such potential advertisers.
Read more of Chrispian’s tip at Making money beyond adsense by selling ads directly