Written on September 8th, 2005 at 09:09 pm by Darren Rowse
Advertising on Blogs - Tips
Duncan has just posted one of the most useful posts I’ve read anywhere for quite a while in his post Conclusions from tracking ads where he writes 7 great reflections on advertising on blogs which come after 4 weeks of tracking his ads using a couple of ad tracking systems. Here are his headings (each one is expanded at Duncan’s full post):
1. New ads work
2. Regular readers tend to be ad blind
3. Old posts = revenue
4. Niche topics deliver better ad results
5. Network bars don’t work
6. Top banners are marginally better
7. Text Links work
Quality post Duncan!
10 Responses to “Advertising on Blogs - Tips”
Kobayashi
September 8th, 2005 10:45 pm
As a blog reader i can say ‘Regular readers tend to be ad blind’ is right for me.So who clicks these ads, only people that come from search engines?
I think this shows fresh and live sites are better.
Jon Gales
September 9th, 2005 12:45 am
I think regular readers are blind to AdSense ads (they are very popular with people incoming from searches, since they are already looking for something) while they are a bit more in tune to branded ads. By that I mean, if I have an ad up from Nokia for a hot new phone, regular readers would take notice.
But I agree with the post, that is almost cheating if you didn’t find that info out the hard way!
Dustin Davis
September 9th, 2005 1:03 am
I have a question, sort of off-topic. I notice in my RSS reader that some of your feeds have a google ad below the snippet. How did you do this? Here is the link: imageads.googleadservices.com…
Rich Owings
September 9th, 2005 2:19 am
Am I link-blind or did you not post a link to Duncan’s site? ;-)
Nick
September 9th, 2005 2:23 am
https://www.google.com/support/adsense/bin/answer.py?answer=20012
Rich Owings
September 9th, 2005 4:34 am
https://www.google.com/support/adsense/bin/answer.py?answer=20012
That is his site? Maybe I’m really dense, but I still can’t find the post Darren mentioned.
Darren Rowse
September 9th, 2005 8:02 am
Rich there are two links to his post above - one is the text ‘Conclusions from tracking ads’ and the other is ‘full post’.
Nick posted that link to answer Dustin’s question. Yep I have Adsense for feeds in my RSS.
Meen Blog
September 9th, 2005 8:55 am
Blogwerbung: Was man muss man bei Werbung Blogs beachten?
Duncan vom Blog Herald hat seine Blogwerbung über 4 Wochen hinweg genau getrackt. Jetzt zieht er seine Schlüsse. 7 Weisheiten die zur Diskussion anregen: New ads work Regular readers tend to be ad blind Old posts = revenue Niche topics delive…
Martin (HomeOfficeVoice)
September 9th, 2005 10:39 am
What really caught my attention was the older posts - maybe we’re not doing enough to harness their potential. Seems that once it scrolls off our main page they’re usually forgotten.
Quick Online Tips
September 9th, 2005 1:30 pm
It also seems many users now block ads using adblock etc.
Leave a Reply