Peter at Almost Cool comments on my series on Blog Apathy – particularly picking up on some of the comments on posting goals and schedules. He rightly observes that with RSS subscribers you’re likely to get readers look at your posts whether you post regularly or irregularly and argues against quantity over quality of posts. This has been a common response to my mention of a posting schedule from a number of readers.
I agree with Peter and others – quality posting is essential to good blogging – but I guess want to argue for balance.
Blogging commercially is a traffic game whether we like it or not. If you want to earn more money one good way to get it is to increase your readership. Quality content is essential but so is quantity. You can write one fantastic post per week and get a bit of exposure but the chances are that unless it’s amazing it will never draw enough traffic to sustain you financially until the next post.
Having a posting schedule or goal is like being a journalist with a deadline. It’s not meant to decrease the quality – but gives an end point when the article needs to be finished so that a new one can be started upon and that a paper/magazine can continue its publishing rhythm.
Perhaps one of the things I should have mentioned some of the following in my initial comments on posting schedules: