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10 Tips for Using Affiliate Programs on your Blog

We’ve now looked at a number of popular affiliate programs for bloggers and today I’d like to finish off this series by giving a few tips that should help bloggers get the best results out of any affiliate program that they choose to run with.

1. Consider your Audience

It almost goes without saying – but it’s worth putting yourself in your readers shoes and consider what they might be looking for as they surf by your blog. Are they shopping for specific products? Might they be looking for related products or accessories? What would trigger them to purchase? Start with your reader in mind rather than the product. If you take this approach you could end up doing your reader a favor as well as making a few dollars on the side.

2. Genuine Recommendations and personal endorsements always work best

There are literally hundreds of thousands of products and services for you to choose from to recommend to your blog’s readers but making money from them is not as simple as randomly adding links to them from your blog. Your blog’s readers come back to your blog day after day because something about you resonates with them – they have at least some level of trust and respect for you and perhaps the quickest way to destroy this is to recommend that they buy something that you don’t fully believe will benefit them.

The best results I’ve had from affiliate programs are where I give an open and honest appraisal of the product – including both it’s strengths and weaknesses. The most successful affiliate program I’m involved with here at ProBlogger is Joel Comm’s e-book which I reviewed here. If you read the review you’ll see that I not only tell readers who I believe the book is for but I also mention those it is NOT for. In a sense I critique it. On a surface level one might think that this wasn’t a wise move and that I should have given a glowing review – however the sales that I’ve had through the program have proven otherwise. People want to know what they are buying first and even if they know a product has limitations they will buy it if it meets their particular need.

3. Link to Quality Products

We all like to make sure we’re buying the best products money can buy – your readers are no different to this and are more likely to make a purchase if you’ve found them the best product for them. Choose products and companies with good reputations and quality sales pages. There is nothing worse than giving a glowing review of a product only to send your reader to a page that looks cheap and nasty.

4. Contextual Deep Links work Best

When I started using the Amazon Associate Program I naively thought that all I had to do was put an Amazon banner ad (that linked to Amazon’s front page) at the top of my blog. I thought that my readers would see it and surf over to Amazon and buy up big – thereby making me a rich man. Nothing could have been further from reality – I was deluding myself.

I always says to bloggers that I’m consulting with that they should learn something from contextual advertising when it comes to affiliate programs. The secret of contextual ads like Adsense is that a reader is reading a post on a particular topic on your blog and when they see an advertisement for that same product they are more likely to click it than if they saw an ad for something else. The same is true for affiliate programs. A banner to a general page on every page on your site won’t be anywhere near as effective as multiple links throughout your blog that advertiser products that are relevant for readers reading particular parts of your blog.

So if you’re writing a blog about MP3 players and have a review for a particular product – the most effectively affiliate program that you could link to from within the content of that page would be one that links directly to a page selling that specific model of MP3 player. This is how I use the Amazon program today. It is more work than contextual advertising because you’re not just putting one piece of code into a template but rather need to place individual links on many pages – but I find that it’s been worth the effort.

5. Consider positioning of links

One of the things I go on and on about with Adsense optimization is the positioning of ads. I tell bloggers to position their ads in the hotspots on pages (like the top of a left hand side bar – or inside content – or at the end of posts above comments etc). The same principles are true for affiliate advertising.

6. Traffic levels are Important

While it’s not the only factor – traffic levels are obviously key when it comes to making money from almost any online activity. The more people that see your well placed, relevant and well designed affiliate links the more likely it is that one of them will make a purchase. So don’t just work on your links – work on building a readership. Not only this, consider how you might direct traffic on your blog toward pages where they are more likely to see your affiliate links.

7. Diversify without Clutter

Don’t put all your affiliate efforts into one basket. There are plenty of products out there to link to so there is no need to just work on one. At the same time you shouldn’t clutter your blog up with too many affiliate program links. If you do so you run the risk of diluting the effectiveness of your links and could disillusion your readership.

8. Be Transparent

Don’t try to fool your readers into clicking links that could make you money. While it may not always feasible to label all affiliate links I think some attempt should be made to let people know what type of link they are clicking on. I also think consistency is important with this so readers of your blog know what to expect. For example here at ProBlogger usually put a note beside or under affiliate links to simply let readers know that that is what they are. On my Digital Camera Blog I don’t do this because of the large number of such links make it clear by the text around the link that clicking on it will take them to some sort of shop or information where a purchase is possible (ie a link my say ‘buy the XXX product’ or ‘get the latest product on XXX’.

9. Combine with other Revenue Streams

Affiliate programs and advertising programs are not mutually exclusive things. I’ve come across a few people recently who have said they don’t want to do affiliate linking because it will take the focus off their Adsense ads. While there is potential for one to take the focus off the other – there is also real potential for both to work hand in hand as different readers will respond to different approaches. You should consider the impact that your affiliate links have on other revenue streams – but don’t let one stop the other.

10. Track results

Most affiliate programs have at least some type of tracking or statistics package which will allow you to watch which links are effective. Some of these packages are better than others but most will at least allow you to see what is selling and what isn’t. Watching your results can help you plan future affiliate efforts. Keep track of what positions for links work well, which products sell, what wording around links works well etc and use the information that you collect as you work plan future affiliate strategies.

UPDATE – Check out my update to this post – 6 More Tips for Affiliate Marketing on Blogs.

What tips would you give someone getting into affiliate programs? What has worked well for you? What hasn’t? Share you experience and ideas on affiliate programs below.

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.
Comments
  1. […] Get more tips like these at 10 Tips for Using Affiliate Programs on Your Blog […]

  2. One tip for making money with affiliate programs, software in particular, is using the free downloads in my affiliate links and letting the try before you buy magic work for me. I am starting to see consistent income where I use that method. The direct deep links to specific product are the only way I have made money.

  3. […] Before I get into some Twitter specific tips let me share a previous article with some general affiliate marketing tips for bloggers. […]

  4. Great tips on using affiliate programs! As an affiliate marketer, i have learned a lot from this post!

  5. I’ve just started blogging and looking for something to raise my income. This advice is very helpful for me. Thanks for sharing.

  6. How ethical are the affiliate stuffed pages?

  7. […] convert as I usually find affiliate programs work best within a post (as I’ve written in this post on affiliate programs) – but at the end of the month realized that the affiliate program had earned me about 80% of what […]

  8. Does trying out different affiliate programs at a time hurt your site’s search engine rankings and deviates traffic?

    I have started onto affiliate programs recently.. just wanted to know.

    Thanks

  9. I’ve never tried affiliate program, but now I think I can give it a shot, thanks for the tips.

  10. Can you recommend any tools to track affiliate sales? Thanks.

  11. Thanks so much for your tips. In creating my parenting site I had so many ideas and wanted to incorporate them all, but it made for a confusing site.

    I am still trying to pull it back and fit it into a smaller niche, although it does involve so many subjects. I also use a number of different affiliate programs in the hopes that all my visitors will act upon at least one. It’s definitely a work in progress and I am working on adding content and positioning my affiliates.

  12. Traffic is the key, buy you can do good conversions with low traffic to. Affiliate marketing is a skill which develops with time, practice, patience and work.

  13. Thanks for great article above.

    I just want to know how you set up for 125×125 image adsense ads at your widget and I also want to know if the quantity for ad content is already more than ten. Is it still ok to google?

    Thanks.

  14. Several people have mentioned that traffic is key. On some level this is true, but I urge people to be mindful of quality also. There are lots of blogs whose sole agenda seems to be hawking products without providing sincere content. This is a major turn off.

  15. It seems so much easier and natural for a visitor to click an adsense ad then to actually buy something.. I do both Adsense and Amazon, i get a few adsense clicks, but no amazon sales at all.

  16. I definitely agree with Darren about keeping affiliate links “contextual” – it is possible to build keyword links with Amazon to show links that it thinks are relevant – to do this dynamically you could pass the keywords into the appropriate part of the affiliate link. In WordPress this could be done with custom fields, although I’m not too sure how effective it would be.

  17. you need people to visit your site to make money with affiliate you could have the best site out there but if you not got many visitors to your site your not going to make any money i’ve try different ways to get people to vistit me site in 6 months I’ve made $22.56 and i’m still working at it.thank you for all your post I enjoy reading them as it all help me
    so a big thank you.

  18. Excellent post! One method I’ve found is trying to find other affiliate programs (other than just Amazon) that would be of specific interest to my readers; especially links that provide some kind of content for the audience. One especially good converting program was a program from http://otrcat.com/idevaffiliate/ which has a kind of ‘widget’ that plays classic recordings, but converts if people purchase from the website.

  19. […] course there is also the affiliate/commission type model that many bloggers also do quite well from but a trend I’ve been noticing for a year or so […]

  20. My tip would be pick out a high dollar affiliate program and work it hard before going to the next.

  21. Great list. In my personal experience, number 8 has been the best of all. When I began telling my visitors about my affiliations and included a little explanation that the small change I make helps to support my site, conversions increased 3 times.

  22. Amazon is a good one, especially the one with the search box.

  23. Great post, I think following these steps you can not go wrong. These steps are very clear I will try it my self. I think building traffic is the hardest part. I think selling other peoples products are rewarding and the big money is where the affiliate products are sold.

  24. […] Almost four years ago I wrote a post here on ProBlogger with 10 Tips for Using Affiliate Programs on Your Blog. […]

  25. definitely some good advice from the OP and the comments, perhaps one thing i have been guilty of in the past is trying to sign up to too many affiliate programs and littering my sites with banners and links. Will make a concerted effort to change this and just go for one or two affiliates.

    many thanks

  26. […] 10 Tips for Using Affiliate Marketing on Blogs […]

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