Comments on: Adsense Optimization Case Study – BuzzMachine

By: 6 Tips for Promoting Your Consulting Services on a Blog

6 Tips for Promoting Your Consulting Services on a Blog — Tue, 27 May 2008 19:27:05 +0000

[...] might even be worth picking another blogger to do a case study on. For example back in 2005 I did a case study on how prominent blogger Jeff Jarvis could optimize his AdSense ads better. I did this because Jeff had started using AdSense and had written about it publicly. I [...]

By: TopOnlineJob

TopOnlineJob — Sat, 29 Dec 2007 19:14:35 +0000

Very useful informations.
I think the best method for adsense optimization is experiments using adsense channels. Every site or blog has different performance even they have same type of layouts.

By: Showbiz Intriga? Get It From Boy!

Showbiz Intriga? Get It From Boy! — Tue, 04 Dec 2007 03:30:16 +0000

i would appreciate it if you give the advice. i already heeded those google advices but i feel that it is not helping any since i still get a few cents of earnings, to think that i have a fairly decent traffic of 150k to 200k page views a month.

By: Showbiz Intriga? Get It From Boy!

Showbiz Intriga? Get It From Boy! — Tue, 04 Dec 2007 03:27:02 +0000

Hi.

Why bother on someone who does not appreciate it…i would love if you do mine instead.

could you please advice me on how to optimize mine… thank you so much in advance.

By: Pachecus

Pachecus — Mon, 03 Dec 2007 20:21:00 +0000

here is the official adsense page to optimize adsense on a blog

https://www.google.com/adsense/support/bin/answer.py?answer=43869

By: Efren's Money Making Ideas

Efren's Money Making Ideas — Sat, 31 Mar 2007 10:11:05 +0000

These are very helpful Adsense tips. I have also discussed Adsense optimization tips and I made a link to this page as additional great resource at http://www.freetipsandwits.com/moneymakingblog/2007/03/google-adsense-optimization-tips.html. Hope you don’t mind, Darren. Thanks.

By: hanli

hanli — Sat, 01 Apr 2006 14:55:33 +0000

Dear Sir,
Your article is useful and very attractive once for me.
I have suggestion, how if you do study case each month 1 or 2 times.
For enthusiastic of blog property of him to get suggestion of you in order to become better can rise to special e-mail address which You provide.
But me realize of course you very busy now.
This is merely a just suggestion.

best regard,
hanli

By: Skirt

Skirt — Tue, 28 Feb 2006 03:14:58 +0000

Another thing to remember is to always experiment. You’ll never know what works best on you site until you try different ad positions, formats and colors.

By: Ella

Ella — Thu, 06 Oct 2005 00:13:56 +0000

Don’t forget that it’s important to appeal to visitors, or you’ll lose them and thus the money. Still, visitors are more important, right? The two go hand in hand, anyway.

By: Wayne

Wayne — Thu, 15 Sep 2005 09:46:58 +0000

I agree with this post. I would definitely get the ads only on the hot zones. The right side-bar didn’t work for me.

By: Chuck

Chuck — Sat, 27 Aug 2005 03:24:19 +0000

I’d have to agree with some of the above comments….

Test, test, test…!!

The bottom line is that, while there are all sorts of indications about blending and position that are indicated by studies, not all of those results work universally.

For me, most of the rules (blending, the big block ads, etc) work great!

But one of my development partners has heard found that different ad formats work differently depending on page structure…and even the content of the page. In many cases, even the “should never be used” 468×60 format outperforms all the others.

By: Mahesh Bhat

Mahesh Bhat — Thu, 25 Aug 2005 15:02:19 +0000

I’ve personally tested Google Ad units. Although it looks like part of the navigation my CTR was too low… so I’m back to regular ads…

Not sure why it happens

Thanks
Mahesh

By: John Hewitt

John Hewitt — Wed, 24 Aug 2005 23:23:16 +0000

Thanks for the note. The only info I’ve been able to find on conversion at all is a claim that 1.5% is industry standard. I have no idea what they are basing that on though. Whever I’ve seen clams that people can triple your revenue, they generally start with 1.5 as a baseline, but I have no idea how much BS that figure is. I understand about variables. No two sites are the same. For my part, I have done most of the things that google and others suggest, and it did raise my conversion ratio considerably, though sadly the pay-per-click has dropped at the same time, leaving me pretty much revenue neutral.

By: Darren Rowse

Darren Rowse — Wed, 24 Aug 2005 21:58:05 +0000

John – the problem is that on some sites I’d say 5% would be excellent – but on other types of pages it would be very very poor.

there are just so many factors to take into account including the size of the page (ie if its a long page with lots of outbound links on it it would be lower whilst a short page with little content and no outbound links except the ads then you’d expect higher than 5%). It’s also about the type of site you have and how ad savy your readers are and even how many ads are available (and therefore how relevant they are)….

so its not only difficult because of Google limiting what we can say – but because its just difficult….

By: John Hewitt

John Hewitt — Wed, 24 Aug 2005 16:08:47 +0000

One of the problems with optimizing is that Google rules make it difficult to discuss your results so that you can figure out if your conversion rate is above or below average. So, without discussing my specific results, my question to an optimizer is what can be considered a good conversion ratio? If your site were averaging around 5%, would you feel good about that or see a lot of room for improvement?

By: Roaring Tiger

Roaring Tiger — Wed, 24 Aug 2005 15:51:26 +0000

I used to have my ads on the right-side column. In late May or early June, I decided to try the Google heat map and put my Google ads in articles in the hottest spot. I also modified the look of the ads to blend in. My revenues finally started taking off.

I also moved my Amazon ads to the left-side column, Google’s second-best placement. I get a little more click-through and marginally better sales but not much.

My next move is to experiement with making slight changes in the Google ads and experimenting with something to replace the Amazon ads (and move them down farther since they’re negligle anyway). I’m thinking of using Google Ad links at the top of the left column.

By: Joe's Dartblog

Joe's Dartblog — Wed, 24 Aug 2005 12:33:30 +0000

Avoid The Cool Zones

Darren Rowse offers what seems to be some pretty sharp advice about how to place Ads on a website. I’m not going to follow them (yet) but I certainly learned something in reading the article….

By: Phillip Molly Malone

Phillip Molly Malone — Wed, 24 Aug 2005 06:20:14 +0000

Wow. I really need to look at this site more. One problem I have is that I have multiple blogs acting as one (because I use blogger). Need to do a lot of work.

If only Darren would do a case study on my (crappy) little site!
Molly
PS. Any hints for podcasters?

By: Rick Abbott

Rick Abbott — Wed, 24 Aug 2005 04:19:17 +0000

Wow, awesome post. Thanks so much, Darren.

By: BuzzMachine » Blog Archive » Free smarts

BuzzMachine » Blog Archive » Free smarts — Wed, 24 Aug 2005 02:02:36 +0000

[...] Darren Rowse usually charges for this but he gave me — and thus, thee — advice on Google ad optimization. Thanks, Darren. (Link fixed now.) [...]