Comments on: Weekend Adsense CTR Upswing

By: Rory

Rory — Mon, 22 Aug 2005 21:16:36 +0000

I, too, have seen an incredible upswing on CTR this weekend. But, interestingly enough, it’s been even higher today. We’re talking 5x higher than a typical weekday.

By: Dale Estes

Dale Estes — Mon, 22 Aug 2005 13:41:51 +0000

nope down on weekends

By: Chris Tregenza

Chris Tregenza — Mon, 22 Aug 2005 07:37:44 +0000

Looking back over the last month, traffic drops but earning rises in about two-thirds of the weekends. I’ve put this down to the idea that if someone is searching Google at a weekend, in their own time, they are more highly motivate than average weekday, stuck in an office surfer. Thus when they find your blog that are more likely to click the relvant adverts on the blog and more likely to come back and click on other adverts.

By: Mike Sigers

Mike Sigers — Mon, 22 Aug 2005 03:19:04 +0000

I was wrong. Our CTR and the amount per click were higher than ever this weekend.

Whatever changes google has made of late are working.

Excuse me, I gotta go post and help them help me.

By: Phoenixrealm » Adsense Drops

Phoenixrealm » Adsense Drops — Mon, 22 Aug 2005 01:06:14 +0000

[...] Ever since my last post about Google’s Adsense program, my clickthrough rate had been higher, but over the last week or so, my clicks have almost dropped to nothing. I don’t know what it is, especially since others are mentioning how theirs have gone up especially on the weekend. [...]

By: Brett

Brett — Mon, 22 Aug 2005 00:43:26 +0000

My earnings seem to go down during the weekends for some reason.

By: Trader Mike

Trader Mike — Sun, 21 Aug 2005 22:22:56 +0000

I’ve experienced the same thing and my theory is the same as Jon Gales’ . More visitors from search engines please! :-)

By: lyndon

lyndon — Sun, 21 Aug 2005 13:54:50 +0000

I wondered when this would come up. My revenue increased past the $100 a day mark this week, which is nice. Digging into the stats (I am a junkie) I find that the main increase is due to ONE ad block on one domain, it is making me disgusting amounts of money and making me feel it’s some kind of mistake. What I think is happening is the recent announcement that Google made about optimising adverts is kicking in, the ads that are being served seem finely tuned. It’s possible they are targeting a limited amount of domains that meet certain criteria before rolling it out as it is only happening to one of my domains. But who knows.

By: Mihai

Mihai — Sun, 21 Aug 2005 13:44:19 +0000

For me AdSense performs very poor in weekend

By: Quick Online Tips

Quick Online Tips — Sun, 21 Aug 2005 11:14:37 +0000

I see my earnings and traffic down on weekends.

By: James

James — Sun, 21 Aug 2005 01:12:21 +0000

I notice our click-throughs rate is about double on the weekend. And I’ve also noticed that the bulk of our earnings seem to happen earlier in the day. I think this happens because buyers cap their Adsense expenditures at a certain amount each day. Google attempts to earn as much revenue as possible with each set of ads, so it’ll serve the most expensive. As their daily budget is used up and the pricey ads stop running, cheaper ads take their place. Hence, morning clicks bring in a lot more revenue at 30 or 40 cents a click, while by the evening some of my pages are down to about 3 cents a click.

By: Lea

Lea — Sat, 20 Aug 2005 23:42:31 +0000

I have this weird 6 day cycle of income coming in.
I can’t explain it, but every 6th day is really low.
It isn’t something strange in the hosting as I have multiple sites on multiple hosts.
Weird.

By: JLP at AllThingsFinancial

JLP at AllThingsFinancial — Sat, 20 Aug 2005 22:00:03 +0000

My CTR is slightly higher on the weekends. The problem is, my traffic is down. Too bad I can’t have the best of both worlds.

By: Cellounge Admin

Cellounge Admin — Sat, 20 Aug 2005 21:45:33 +0000

Mine is generally down on the weekends.

By: John Campea

John Campea — Sat, 20 Aug 2005 20:50:15 +0000

I think Jon nailed it right on the head. I also, despite having lower traffic, have higher CTR and earning on weekends. It’s a strange thing… but I’ve come to think along the same lines as Jon above.

By: jim

jim — Sat, 20 Aug 2005 20:05:46 +0000

In the beginning, before getting a lot of traffic from search engines, my weekend traffic was significantly lower than my weekdays. However recently, with more search engine traffic, I’ve found that my Sundays rival my Mondays. Most of my Sunday visitors are referred from SE’s whereas a lot of my Monday readers come from an aggregator (bloglines, yahoo, etc) of some sort or directly to the site… and as Jon said, SE visitors click more often than regulars.

By: graywolf

graywolf — Sat, 20 Aug 2005 19:37:58 +0000

My shopping related sites do much better on the weekends. However the general interest stuff (the sites people surf at work) do much better during the week particularly the lunch time hours.

By: Jon Gales

Jon Gales — Sat, 20 Aug 2005 18:52:42 +0000

I have a theory on this… During the weekends your regular readers (this has less to do with geeks like me who sit here writing comments on a perfectly nice saturday) are not visiting. This is more pronounced if you don’t post content on the weekends much. But people from search engines are still coming in, since they don’t realize you don’t update on the weekend. I have always found that visitors from search engines click ads at a muuuch higher rate than regular visitors.

It may just be a crazy theory.

By: James Maskell

James Maskell — Sat, 20 Aug 2005 18:52:41 +0000

For me it varies weekend to weekend, as does the traffic. Today for example, we’ve had nearly 1000 impressions yet no clicks, whereas yesterday at the same time we’d had 10+ clicks.

By: Mike Sigers

Mike Sigers — Sat, 20 Aug 2005 18:07:39 +0000

Ours go down on weekends. CTR and overall traffic. I believe it all depends on the content/market/niche of the site.