B.L. Ochman thinks she has the inside word on the impending sale of Technorati to a large search engine – interesting times we live in. She writes:
‘Here’s a tip I was given this morning from a venture capitalist who is “heavily invested” in the blogosphere: Technorati is about to be sold to a large search engine company. The deal should go down in about a week.’
Update – interestingly Robert Scoble wrote this today:
‘Speaking of fortunes: watch for several acquisitions in the next few months of blog services. The money is starting to flow. The consolidations are starting to happen.’
Coincidence?
About Darren Rowse
My name is Darren Rowse and I’m a full time Blogger making a living from blogs like 
Well Scoble was a bit off the mark, he is almost suggestion that blogs themselves could be purchased, in this case a service that helps blogs survive has been bought, much like Google helps websites survive.
If it’s true, let’s whoever buys Technorati picks….up…..the….p…a…c…e.
So is the trick to being bought out undergoing a redesign people allegedly will see as more “professional” while having your site’s performance go into the crapper? Neat.
I think post redesign Technorati got a lot more popular. It grew faster than it scaled. Alexa agrees.
They’ve just put 2 and 2 together, there was a strong rumour somewhere (I forget where though) earlier in the week that Google would look at buying into blog search and Technorati is the obvious choice. Scoble is right on the dollar side as well, money is really starting to flow into the sector. Well all have to just wait and see :-)
You have to ask yourself, if Technorati was sold to any other company, wouldn’t it look like a defeat for Google, who are known to be moving into blog search? The acquisition of a large, specialized index is the only way they can challenge Bloglines when it finally launches its “world-class blog search service” promised for “this summer”. Google likes to be liked, to have the mojo. Technorati still retains a lot of loyalty in the blogosphere. I would be very surprised if this didn’t go down. It’s the nearest thing to a perfect deal.