Blogging as Business – Here Come the Big Guns

‘Watch for more business deals and from places you wouldn’t expect them. I’m hearing from several of my friends, for instance, that AOL is looking for media properties blogging networks.’

Robert’s post on Blogging as Business is fascinating – I think he’s right too – big business (and I mean very big business) has noticed what some of us little guys are doing and want to get in on the action. Some like MSN and Yahoo are building their own blog networks from the ground up – others will be in the market to buy them.

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  1. Stuart says:

    With some of the statistics about the people who read blogs the big end of town would be crazy not to get in on the act.

  2. I don’t like the idea of corporates muscling in on blogging – I’d be inclined to think that most regular bloggers will stay away and stick to the independents. At least I hope so!

  3. Lei says:

    I’m torn between wanting to stay independent to wanting in on the action! I do think that bloggers for big corporations like Yahoo probably have to toe the corporate line much more carefully.

  4. Lei, you can do both. My SYNTAGMA blog is fiercely independent and without advertising. But my Windows Vista blog is aimed at making money. It’s on the point of joining Duncan Riley’s Weblog Empire, where it will find a more synergistic environment and economies of scale.

  5. Infinite says:

    Like it or not, you can’t stop ’em. Besides, business is difficult as it is. Any medium for a chance of improving it is welcome