Written on August 10th, 2005 at 07:08 pm by Darren Rowse
Search Engine Optimization Tips for Blogs - Outbound Links and Choosing a Domain
- Outbound Links - There is debate over how SEs treat outbound links from your blog. I’m in the camp who believe that relevant outbound links enhance your site’s ranking in search engines. I always link out to quality relevant sites that I think my readers will find useful and have a little anecdotal evidence that seems to support the theory that this is healthy for the way SEs index you (check out Waynes article on the topic for more info). Linking to sites outside your own blog does mean you end up sending traffic away from your blog so you need to count the cost of such a strategy. Note that you should always try to link to reputable and relevant sites to your own page. Also keep in mind that too many outbound could have detrimental impact upon your blog. Like in most things in SEO - moderation is the key.
- Choose your domain name wisely - there are numerous factors to keep in mind when selecting a domain name. For one you might like to include your keyword in it if possible. Secondly you should do a little research to see if someone else has previously used the domain. This could have both positive and negative impact. If it was a quality site with inbound links you might reap some benefits but if it was a banned spam site you could still be banned from Google for a long time. One service you might want to use to check expired domains is Way Back Machine at Archive.org.
This just one of numerous posts in the Search Engine Optimization Tips for Blogs Series
4 Responses to “Search Engine Optimization Tips for Blogs - Outbound Links and Choosing a Domain”
John
August 11th, 2005 7:31 am
Makes me wonder whether wrapping all your outbounds in a blogroll & shrinking them to one line of code in your template does you harm when the robots come….
graywolf
August 11th, 2005 11:32 am
Choosing “the right” anchor text for outbound links is helpful too. If you can’t be the “authority” try to be “the hub”.
Neil Patel
August 11th, 2005 11:37 am
It is always worth linking to relevant sites that are beneficial to your users. But at the same time you do not want 100 links in one post.
Another thing to consider when purchasing a domain name is the length. You do not want a domain name that is too long and hard to remember.
Search Engine Optimization Tips for Blogs: Blog Tips - ProBlogger
August 11th, 2005 2:09 pm
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