Tris has an interesting post asking should bloggers get personal on their business blogs? We could extend the question to commercial/entrepreneurial blogs also.
‘The problem is, I think, that blogs started off as very personal efforts. We knew about peoples’ struggles. We knew about their lives. Then as business blogging grew people started setting up rules for themselves, and others. Is that limiting? Are there rules. What about when something great happens in your life? Or bad? ‘
My opinion is that it’s important to define boundaries for your blog up front. Work out what you will and won’t blog about and stick to it. If you decide up front to inject personal posts, humor, personality etc into your blog because it fits with the overall goals of your blogging then I’m fine with that. On the other hand if you want a more professional, information oriented blog with little of yourself in it then that is cool also (as is anything in between).
Across my blogs I have a variety of approaches. If I want to announce something personal I have spaces to do that. Perhaps this is the beauty of multiple blogs.
Here at ProBlogger I try to inject a little personality into my blogging – but don’t reveal too much of what is happening in my personal life unless it impacts my topic at hand.
I think when bloggers get into trouble is when they start out one way and build a readership around a particular style and then they leave that style.
What do you think about getting personal in your business or entrepreneurial blog? Head over to Tris’s post to let him know.