The rumors that the new Yahoo Publishing Network (a competitor to Google’s Adsense program) have been circulating the web of the past few days on a number of blogs and forums including Webmaster World, Thread Watch and at Jensense. It looks like an announcement could be imminent.
Fueling my own speculation is a comment left here at ProBlogger by Yahoo’s Josh Stomel a few minutes ago on an older post on YPN. Josh wrote:
I will tell you what..
YPN is going to be real real hot..
Now maybe I’m reading a bit much into it – but I wonder if Josh is just REALLY excited about something – something that perhaps is just days, if not hours away from being announced.
Hold onto your seats contextual advertisers publishers – you might just be in for some big news.